International Marketing Toyota Essay

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1.Introduction: ………………………………………………………………..………………………1 Executive Summery………………………………………………………….……………………1 Background of the Company……………………….…………………………………………1 Standardization and/or Adaptation in Toyota…………………………..……………1 Marketing Mix: 7ps…………………………………………………………………..……………1 Standardization or Adaptation of Toyota’s Products……………………1 Standardization or Adaptation of Toyota’s Prices…………………………1 Standardization or Adaptation of Toyota’s Promotions……….………2 Standardization or Adaptation of Toyota’s Places…………………..……2 Standardization or Adaptation of Toyota’s Physical Evidence………2 Standardization or Adaptation of Toyota’s Processes ……………….…3 Standardization or Adaptation of Toyota’s People……………………….3…show more content…
The founder of Toyota passed out recently of natural causes at the age of 100. Standardization and/or Adaptation in Toyota Toyota is a global brand company which holds a disdainful heading in the pinnacle of the top 100 brands list created by Interbrand; a brand consultancy. Toyota has adopted multiple strategies and models to keep its standards and adaptations in the ever-growing international market. The chosen marketing mix will be discussed in addition the reasons it was adopted by the company, and how it makes its products reliable and affordable with its global standard. When entering a global or international market, a company has to adopt or standardize the company marketing mix. The essence of international marketing is finding the balance between standardized approach in the marketing mix and adaptation approach gives responses of regional differences. Some factors are there standardization and adaptation. Toyota has global market so the company must use its marketing mix accordingly, because company should know the regional variation and the customers’ interest of buying the products. We will discuss the marketing mix or seven ps; promotion, prices, promotion, place, physical evidence, process and people of the Toyota Company and to what extent they have been standardized or adapted. Marketing Mix: 7ps Standardization or Adaptation of Toyota’s Products In today’s world it is very difficult to carry out a normal and productive life without an

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