Contents Page
Introduction...........................................................................................page 3
Situation analysis...................................................................................page 3
Objectives.............................................................................................page 4
Strategy definition.................................................................................page 5
Tactics (Marketing Mix for Pure France)...........................................................page 6
Control (Performance measures)..........................................................page 8
Customer reach, loyalty and retention (E-CRM)....................................page 8
…show more content…
The first action to perform here is the situation analysis, starting with the current appearance of the site and their efforts towards marketing. Pure France's site is a first wave website (brochureware) therefore does not allow much customer interaction. The user can book a property, but there are no customer reviews. Some sections are not updated or 'in construction', such as the 'Season lets' or the 'Airport transfers'. This might look a minor detail but an outdated website diminishes the credibility and trust that potential customers would put on it. Pure France looks for a more tailored approach as their target is a niche audience, therefore their site should offer more customer interaction possibilities such as reviews, in order to create long-term relations with their clients. Following this topic, their current presence in social media is a disaster: no Facebook page nor Twitter account, not to speak about Instagram, Pinterest or others. Social media is the main tool that companies use to create awareness about their products/services, specially SMEs which have less access to above-the-line marketing budgets. The presence of a newsletter would help, but there is no trace of it. Whoever reading this might think the reason for this is due to poor dedication to customers. Nonetheless, their speed of reply to email enquiries is as fast as anyone can expect, showing commitment and dedication. I sent an email the
If customers interests are purchasing Horror DVDs, Tesco would email/send this customer latest Horror DVDs that is on their website and in store.
Hire a social media expert to manage accounts and computer security. Enforce honesty in the workplace. Lastly, give each issue attention no matter how frivolous. Then, resolve the issues that jeopardize the business. This shows the company is willing to hear customers out, yet select battles wisely. Irreversible damage to image and reputation occurs when companies ignore the
ICC Innovation, LLC is one of the companies that offer unique reporting services to the customer and companies. ICC Innovation offer direct access to information gathered from top 3 nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners.
Launched as a fast-fashion women’s e-tailer in 2009, is now an empowering, bold and forward-thinking online fashion brand inspired by real-life. The brand aims to create an online fashion destination that encompasses and celebrates everything it means to be a girl in a digital immersed world today (Missguided.co.uk, 2016). This is through offering consumers affordable fashion that is informed by its consumers and global influencers in the likes of: celebrities, social media, YouTubers, bloggers and catwalk fashion. This gives the firm a pioneering advantage of introducing new collections, approximately 25% of its range every month (CCI, 2016) faster than its competitors (Boohoo, Pretty Little Thing and Asos). Missguided’s marketing strategy is its quick response to the market, launch of collaborative fashion lines, flash half price sales and discounts are the key growth of the brand as it increases the brand’s profile to a much wider audience (Wallis, 2014). ). It is clear, that Missguided are intending to create positive brand associations and positive brand attitude through its extensive marketing actions.
Is social media “where’s it at” for businesses’. In the article by Ford Saeks social media is “where’s it at” for businesses’ today. He converses the three levels of communications. Saeks discusses how social media should be a lover and not a fighter situation. Businesses’ should and foremost to stay attractive to the customer. No customer wants a run-down website, so keep those websites trim, fit, and attractive. Then Saeks states if you want to keep the customers’ coming back open the communication line. If there is no communications in this vast relationship, then the ship is not leaving the harbour. After the relationship between customer and the website have united, Saeks reminds business that the relationship is an open relationship.
There are a lot of benefits the customers enjoy when they do their shopping online, such as:
The Public has decided to extend the show for an additional two weeks after its currently announced closing. The announcement will be made to the general public in the coming weeks.
It also keeps on heating the vehicle interior until the engine has warmed up and can provide a comfortable level of heat for the driver and passengers. The convenience is made up of several aspects. The programmable controller assures that the vehicle interior will be warm at a time specified by the owner. The product is installed out of sight, under the driver or passenger seat by the owner, and does not need professional installation. The warmer has its own battery, so it does not affect the vehicle's battery. Once the vehicle engine runs and provides a good source of electricity (alternator), the batteries of the warmer will be recharged through the engines charging system (alternator) via the built-in accessory plugs (cigarette lighters). This is an innovative product because it is all electric, and can be installed by the end-user. Comparable products on the market today use vehicle fuel (gas/diesel) as a source of energy. They are also complex and need to be installed by a professional.
2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer
Power leisure is a small warehouse based retail seller of fun on road and off road leisure equipment. Introduction ‘Marketing is the function that links the company and the customer to get the right product to the right place at the right time’. (www.tutor2u.net/business/marketing) while identifying, anticipating and satisfying customer wants and needs. Power leisure is a small warehouse based retail seller of fun on road and off road leisure equipment such as dirtbikes, mini motos, and quadbikes.
Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement.
1. Bad site navigation: When customers visits a restaurant’s website they expect the menu to be easily located, a tab specifically for the menu perhaps. In this case, Ginga’s restaurant menu was very hard to locate, it required a lot of searching before it was finally located. This is a major flaw for the website as it didn’t allow the user to efficiently locate the information they are looking for hence, causing them to have an unsatisfactory experience (Chaffey 2013).
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.
Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.
Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;