Introducing Iphone 6 And Iphone Plus

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Hamad Yousef
Professor: Joanne Martin
English 113B
2 Mar 2015
Introducing IPhone 6 and IPhone Plus AD
Content and message: It is an ad of iPhone 6 and iPhone 6 plus developed by a US company known as apple. The ad addresses the worldwide viewers especially who are affluent and belong to the world of business. Its content mostly carries the discussion of its glamour, durability, splendor and speed in order to negotiate its high price. It is a dominating television ad, which conveys in a persuasive style the qualities of both these versions of iPhones. The rotating pictures of iPhones present an attractive scene for the viewers. They are shown as having steel body, golden color and wide screen. It is shown as the best effort of apple …show more content…

Character and Setting:
The ad is divided into different sections. A voiceover introduces what iPhone possesses. The characters introduced are from different backgrounds. They are meant to attract all kind of audience especially the young ones. The thrill shown by the characters while advertising camera scenes attracts the youth and adults alike. The video is so interesting that one continues to watch it. This is the particular characteristic of the ad that it retains the interest of the viewers both male and female. So the characterization and portrayal both contribute to making this ad a great success and it attracts the attention of the audience.
The theme of this ad is to market a stable, fast, sharp and versatile type of product. IPhone 6 and 6 plus have penetrated into the market through this ad as it had already become very popular even before its official launch just because of this ad. It presented its future product so successfully that it kept the people waiting for it when it still did not reach the market. The gist of the ad is to introduce a product which has been manufactured by a leading company for special people around the world.
Medium/Historical Context: The ad was in action in September 2014. Jimmy Fallon and Justin Timberlake star in first apple ad for the iPhone Six and iPhone Six Plus, but you might not know it 's them. The two sing "Thus Spoke Zarathustra," a.k.a. the theme from 2001: A Space

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