Is the Apple: FaceTime Every Day Advetisement Successful?

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

Communication is vital in the building of positive relationships. Both verbal and none verbal communication skills are needed when forming relationships so that people feel comfortable and at ease in your presence.

People can communicate in many different ways, verbal (talking), Written (email, memo, posters), body language/gestures (the way they react when been given information), their facial expression, eye contact, sigh language and behavior. People communicate to one another on a day to day basis. People may communicate to each other for different reasons such as: Creating a relationship, keeping a stable relationship, 'chit chat', giving/receiving information or expressing ideas, thoughts or concerns.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Today, smartphones are everywhere. Just about everybody uses them from the time they get up, to the time they go to bed. With this personal tool, a lot of people have seen positive effects from using the device. However, some believe that people are going to far with a smartphone and that now it’s becoming more than a personal companion. This is what Nicholas Carr believes in “How Smartphones Hijack Our Minds.” In the essay Carr argues that smartphones are having a negative effect on people’s minds. He strengthens his argument by use of fact, word choice, and emotional appeal.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have

The modern trend is switching from conversation to connection as digital devices are being relied on more. People are avoiding face to face contact and are forming relationships with their technology. Their devices have no human experiences, but they still find them more trustworthy and comforting than other humans. Sherry Turkle successfully gets her point across that communication is failing with the use of ethos, logos, and

People use technology like the smart phone apps in order to interact and communicate with friends and families. The You and Me Application among others, is a popular mobile dating app used by people who are potentially seeking partners or friends. Others object that this kind of communication refrains and hinders strong face-to-face communication. The many authors and researchers share their views that technology will be a barrier to real life communication because technology users are less likely to be engaged and interact face-to-face with current or possible partner. In the essay “I Had a Nice Time With You Tonight On the App.”, Jenna Wortham contends that smart phone dating apps allows people to meet and communicate, and is also effective in maintaining healthy relationship. In order to entertain and convince her readers, Wortham begins by sharing a personal story about her experiences with communication apps in order to lower her readers so they don’t get thrown off with her credible resource, and

Communication is part of everyday life between people and can be used in many different ways. People communicate to build relationships with one another, but also to maintain those relationships formed. When a relationship is built through communication, people then can express their needs, wants and feelings to each other, as well as being able to reassure an individual. Communicating allows people to share thoughts, ideas and information to others where

Communication is important in relationships as it allows us to share our interest, concerns, support each other; organize our lives and make decisions; and it allows us to work together. Effective communication is based on the way we talk and listen, how we respond and our body language. We can all learn how to improve the way we communicate.

There are many important and significant factors in a human being’s life. Without those elements, life stays incomplete. For instance, food, recreation, hobby, fun, and emotions are fundamentals of a normal life. One of those elements is every day talk. Everyday talk is the process in which people interact with each other and communicate their points of views (Tedpower, n.d.). This is a way for them to stay in contact with each other. This is important because human beings cannot live alone. They are social animals by the nature, which means at every point of their lives they need someone to talk to or communicate. If a person stays alone for a long time, he starts being depressed and frustrated which can lead to many odd behavioral traits. People who talk to each other or have a decent conversation with each other can be friends, family, colleagues, siblings, sub-ordinates, employers, or strangers.

Communication, a connection between people or places, is important in any relationship, whether it be with a teacher about homework, or your parents about school. “Most people have never learned how to communicate.  Without this skill, a person is handicapped in an intimate relationship.”(..) Communication is extremely important to having a stable relationship with your friends, family and even your close partners.

Over the past decade, advancements in communication technology have rapidly surpassed our wildest dreams. A particular branch of communication technology known as smartphones, more specifically the iPhone, has encompassed all social demographics with its amazing capabilities. However, through the iPhone’s technical abilities merging with social dynamics creating a socio-technical ensemble; its portrayal in four different forms in the media, as well as becoming naturalized in society and its affects on human anxiety, it is evident that the iPhone has many helpful intended capabilities, but also un-conceived repercussions.