Apple is one of the most solid brands in the world and now the world’s second largest information technology company. The iPhone is one of the best electronic products of Apple. The commercial focuses on FaceTime video calling application, which shows how people connect with each other everywhere around the world by using the iPhone with one fingertip. FaceTime is an application in only iDevice such as iPhone, iPad or iPod. The ad demonstrates the ability of FaceTime application for different ages of people from all over the world, who use FaceTime video calling to connect with their friends, lovers and families. “Everyday more people connect face-to-face on the iPhone than any other phones,” a narrator says. The ad, “FaceTime Every Day” brings many people’s live events from many iPhone owners, and presents how they use FaceTime video calling to connect with each other, and shows many emotional events without saying a word. Additionally, this Apple’s FaceTime application ad is one of the best examples of how thoughtful events can change others’ point of view with reasoning (logos), credibility (ethos), emotion (pathos), and how it’s effective in convincing its audiences to use FaceTime application.
Who doesn’t talk? Everyone talks everyday. Speaking is the best way to express feeling and showing thoughts. Some people spend their whole lives together and always have face-to-face communication with their love ones, but some people have to be apart from their love ones.