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Joe Bob Is An Individual Entrepreneur

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Intro The music industry is rapidly evolving. Even in the last year, advances in computing technology have made it simple to create and distribute information to any part of the world. Because of this, in regards to the music community, there are more and more self-made, self-managed musicians than ever before. We call these musicians Do-It-Yourself Artists, also known as DIY. For example, Joe Bob can go to Wal-Mart with 100 dollars in his pocket, buy recording equipment, plug it into his laptop, and then upload his audio files to YouTube. Joe Bob becomes an Internet sensation overnight and wants to host a concert. How does he get tickets out there? Essentially by doing it alone, Joe Bob is an individual entrepreneur. One thing an entrepreneur has to do is: sell their product or service effectively. If he wanted to host his own live concert, how does he generate tickets and sell them to this massive digital audience? He clearly hasn’t met every fan. Well, Chris Stanchak has made that possible. While in college, Stanchak was approached by a peer to help solve a ticketing issue. His friend was hosting a rather large party at “hot” nightclub in New York City. He needed help promoting, selling, and distributing tickets. Existing ticketing companies wouldn’t work with this guy because it was a one-off event, so he was forced to find alternative means of ticket generation. He went to Stanchak, whom was managing another business at the time, and asked him to build a

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