K &k Perry's Dollar Tree Marketing Strategy

The Home Depot’s two main customers are at home “do-it-yourselfers” and contractors. The main products and services offered help solve the wants and needs of customers involved with home construction and maintenance,

The Canadian business comparison report comprises of the companies details and also the comparison between a Canadian local business and Indian local business. For this report I have chosen Canada’s Dollarama and India’s D-Mart as both company have same target market. Dollarama is Canada’s leading dollar store with 900 locations across Canada. Larry Rossy, a third generation retailer, founded the company in 1992. The first Dollarama store opened in April 1992, in a shopping center "Les promenades du St-Laurent" in Matane, Quebec. The products sold are in single or multiple pieces at selected price point of not more than $3. The company aims to provide customers with a consistent

The daily routine at Dollar Tree Inc. is very basic and is usually minimally manned. Problems such as stray items, wrong inventory and cash drawer mismatch arise due to employees not having the proper training.

Home Depot is the fastest growing retailer in the U.S. by some accounts. It has a fascinating history of innovation and entrepreneurship. The company had some difficulties in the mid-2000s that some attribute to cultural clashes. However, during this period the company was able to take full advantage of the housing boom. Yet when the bubble burst, Home Depot was forced to claim substantial losses. Despite these loses Home Depot has weathered the storm fairly well and is in prime position to take advantage of an economic recovery; if it ever comes.

Home Depot compiles advertising, antitrust and confidentiality in policy of Compliance with Laws, Regulations, Policies, and Standard Operating Procedures. Advertising is to be provided to consumers with accurate, fair, and lawful information that is intended to help them make informed decisions. Antitrust laws in the United States and other countries are intended to preserve a free and competitive market place. Confidentiality is extremely important, as internal information is not to be shared with any outside venders, competition, or family members. This is to provide a guide for employees’, as Home Depot seeks competitive advantage. (Home Depot Internal, 2008)

If we analyze Dollar Store, we will see that it has established over 140 stores across Canada since its inception in 1998. As it has been considerably increasing its market reach across Canada; they are considered a direct competitor to Dollarama. On the other hand, Great Canadian Dollar stores are extending their reach in eastern Canada. Additionally, they are very present in the community by offering both charitable and communal support. At last, Dollar Tree is a growing chain of discounted retail stores in the United States. It operates over 4400 retail stores in 48 states of the US and in Canada. Thus, they are ready to expand their customer base into Canada. Also, Dollar Tree offers a much broader range of products compared to Dollarama, for example frozen foods and dairy items. As such, there is a very high competition in the discounted retail stores industry. However, in such a high competitive environment, Dollarama is still able to open over 150 stores in the past four years only. Also, considering their stock trend, their share price had increased from 25$ to 56.90$ per share in only one year. That represents a growth of 128% in a single year. We can conclude that their shares are in demand in our current market environment. Thus, we can assess that they are very well positioned in today’s competitive environment.

The Dollar Tree Cooperation provides inbound, import, domestic transportation and outbound transportation services to 48 locations in the United States and five locations in Canada (Dollar Tree Inc., 2014). Using 10 distribution centers, the Dollar Tree is

Home Depot is the world's largest home improvement retailer operating in 45 states, Canada, Chili and Puerto Rico. Home Depot stores aim to serve both do-it-yourselfers and professional contractors with home improvement superstores carrying between 40,000 and 50,000 different products. Home Depot has also been listed as one of Fortune's most admired specialty retailers for the past six years. In order for companies to succeed in the competitive current marketplace they must consider not only the bottom line and their investors but also their impacts on the community, their employees, and their customers. Home Depot was founded on the idea that treating employees well is an important responsibility. Home Depot believes employees that are

First established in 1910 as Rossy stores in Montreal, the current CEO, Larry Rossy transformed his family's chain of variety stores into one of Canada's most successful retailers. The strategy behind Dollarama's success in its transition from a family business into a corporation is as follows: adopt a fixed price point dollar store concept. The Canadian owned brand has capitalized on this price-point retail model and has performed exceptionally well over the decades it has been in business. This has been recognized as a standout performance in the Canadian retail sector that has decimated in the big-box era as we saw with Zellers and Sears. Annual sales have surged by more than half over the past five years to $1.5 billion, and Dollarama's

One of the differentiating factors of Home Depot was that it incorporated within its members a major aversion to any kind of beauracracy and hierarchy. It was a usual practice at the stores to ignore all kind of paperwork that was sent to them by the headquarters. They undervalued such directives to the extent that they would throw these papers in the waste basket or mark them with “BS” stamp and send it back to the headquarters. They believed that all this was a waste of time of the managers and they had more important things to address to at their stores, the most important of them being : satisfying the

The Dollar Tree brand of stores has been around since 1986, when Douglas Perry, Macon Brock, and Ray Compton founded the chain as a compliment to their other business, K & K Toys (Parnell, 2014). Through the years, Dollar Tree has acquired several different dollar store and low-end retail chains to grow their business to over 4000 stores (Shetty, 2010). One of the first and most strategic moves that the company made was to shift away from carrying closeout merchandise and to become more of a traditional variety store with a wide variety of basic goods all priced at a dollar or less. To accomplish this change, the chain had to discontinue their current purchasing strategies and had to begin buying directly from manufacturers to change the type of merchandise that they had available for consumers. The second major strategic move involved changing the location of where stores are usually located. Up until this point, the stores had been being in enclosed malls. With this change,

that made the first Kroger store successful in 1883 – service, selection and value – continue to

Dollar  Tree  Logis-cs  and   Distribu-on  Center  Decision   Dollar   Tree   •  Main  merchandises:   –  $1     –  Consumable  merchandise:  candy,  food,  health  and   beauty  care,  house  wares  (paper,  plas-cs,  chemicals)   –  Variety  merchandise:  toys,  durable  house  wares,   giCs,  party  goods,  gree-ng  cards   –  Seasonal  goods:  Easter  baskets,  summer  toys,  lawn   and  garden  equipments,  Halloween  and  Christmas   goods   40%  imports,  7%  closeout  items,  rest  domes-c  vendors   Dollar  Tree—Opera-ons  Competency   •  What  are  the  opera-onal  priori-es?   • 

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

The respect and care Dollar General gives to the customers and employees comes back to benefit them in their revenue. Dollar General gives the customer a cheap reliable product and distributes it through stores that are local and convenient; convenience and price is where they win. At Dollar General they research and battle daily to provide the cheapest prices in the business at our stores. Not only are the prices cheap, but they are made easy for the customers when shopping. Customers can find the prices of all the products in even increments. This makes it easy for the customers when adding up totals and figuring out taxes. Another convenient aspect of our stores is the size. On average a Dollar General store will be about 6,900 square feet. This allows the customer to get in and out of the store as quickly possible and get on with their day. In fact the average shopper at Dollar General will have completed their shopping, paid, and out the store within 10-20 minutes. This can be compared to a customer going into Wal-Mart shopping for the same goods would spend around 55 minutes in the store. Our last strength would be the products. Dollar General is designed