Kebab King: Product Description and Business Environment

The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

This section discuss about the SWOT analysis of CCK Fresh Mart, which is an overall evaluation of the fresh mart strengths (S), weaknesses (W), opportunities (O), and threats (T) (Kolter & Armstrong, 2012). While according to Harold and Heinz (1995), SWOT analysis is an analysis of the external environment and internal environment.

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

Systematic Approach- most franchises investors doesn’t like making new rules. They like to use previously used systematic approaches that are profitable. They like learning from others mistakes for faster success

As I frequent the restaurant I have seen first-hand that the management would need an over haul if franchises were ever to be a possibility. Managers at different locations do things differently. An example is the way their subs are made. At one location, onions and tomatoes are put on the Italian sub at another location, these items are not a usual topping, so you must ask for them. There are some difference that would need to more uniform. I understand franchises have their own personal touches to products however the product should have more universal likeness as it is the same

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

Franchising is a business model that allows companies to rapidly expand their market share. According to Franchise.com (2015), there are three types of franchises: distributorships, trademark licensing, and business format franchises. When two organizations enter into a distributorship, the originating company provides the rights another company to sell their products. An example of a distributorship is when an auto manufacturing company grants rights to a dealership to sell their vehicles (Franchise.com, 2015). Trademark licensing is when one company allows another company to use their trademark (Franchise.com, 2015). The business format franchise authorizes franchisees to sell the parent company’s products and/or services as well as utilize their business model. This type of franchising is the most common and is the type needed to obtain to open a new Cold Stone Creamery.

Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.

The SWOT analysis of ASDA can help the organization to make strategic decision regarding their internal and external environment. However, Porter's model is also an effective analytical tool to evaluate competitive strategies. ASDA food has now strong sourcing and distribution network, they want to maximize their market at the each corner of the country as well as in the abroad. The parent company 'Wal-Mart' has strategic planning on the market expansion of ASDA food.

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

According to Daniels(2004), franchising is a specialized form of licensing for the franchisor. Not only sells an independent franchisee the use of the intangible property essential to the franchisee’ business but also operationally assists the business on a continuing basis through training and sales promotion.

External customers: Where external customers includes college students, tourist, business class people, aged people, children, couples, families etc. King have large group of external customers and it includes college students, tourist, business class people, aged people, children ,couples ,families etc., but its most visiting customers are college students, families and tourist. In each and every business there are competitors. In addition, it obvious that in fast food business there is more than one organization McDonald, Subway, Andoos, Kfc are the strong competitors of burger king and to survive in this strong market it has to give quality service and food at compatible price. 2.2. SWOT ANALYSIS SWOT analysis (strengths, weaknesses, opportunities, and threats analysis) is a framework for identifying and analysing the internal and external factors that can have an impact on the viability of a project, product, place or person. SWOT Analysis Strength 1.Huge popular brand name and high brand loyalty 2. Burger King serves many burgers that is typically not available in other fast food restaurant. 3. Product differentiation with large size. 4. Growth model not very capital

The benefits of standardisation, as well as the risks should be understood. A top down standardisation of concept precludes the bottom up learning that is necessary to adapt to dynamic markets. Moreover, it is the franchisees - who are close to customers, markets, and employees - who have the most intimate information about changes in demographics, markets, and customer tastes that are most likely to affect the future direction of the business. Yet, these people are precluded from innovating or customizing the concept to experiment or take account of local and/or changing market conditions.

Based on the explanation above, we can identify some opportunities and threats of fast-food industry. As we can read from this case, we know that the fast-food chains were recognizing the saturation of the industry in U.S. This condition can become a threat, but it can be an opportunity if the companies in the industry try to do international expansion throughout U.S. because growth in other countries was expected to be one of the only sources of growth for many of the top hamburger