Keds Advertisement Analysis

GEICO and Esurance both use pathos to persuade their target audience to purchase their products. GEICO uses pathos in their commercial by showing

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Pathos is brilliant in the fact that everybody feels emotion and would be affected by some of these commercials. For example, Lyndon B. Johnson has a commercial which consists of a sweet little girl looking around, leading to the explosion of a bomb. What happens right after is that he says “vote for me”, which creates the underlying tone that this would happen to kids if they don’t vote for him. In the Kennedy jingle, he doesn’t use pathos for an argument as much as he uses it for rhyming. Rhyming is a catch to most and it is easy to get stuck in your thoughts.

The most powerful use of pathos presents itself in the last few seconds of the commercial. With the British troops fleeing, a narrator says the single line of the ad, “Here’s a couple of things America got right, cars and freedom”(Dodge Challenger Freedom Commercial). The short sentence stirs pride by stating that both cars and freedom are two things that America “got right” and inferring that the Dodge Challenger is a car that the designers “got right” (Dodge Challenger Freedom Commercial).

Have you ever looked at an advertisement for clothing and thought to yourself, “Why do they pick models that they pick to advertise their clothing?” In clothing ads today, the companies use models that have a certain image, skinny, toned, muscular, and let’s not forget sexy! Mostly every clothing ad has sex appeal in them, therefore using the appeal to pathos. Not only that, they try to use a logical appeal in their ads too, such as if you want to be cool, look sexy, and fit the crowd, then you must buy their clothing. This then causes the ad to appeal to logos. I see appeals to pathos

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Pathos are defined as a quality that evokes pity or sadness. The commercial is beautiful for many reasons, but the main reasons are the scenery, the song, and the message behind this commercial. As one can tell this video takes place in many unique places all over the world. There are many different locations, from the pacific shores to southwest deserts. The commercial opens up to a frontier movie-style background.

(THESIS) This commercial utilized the three modes of persuasion in a way that made the ad flow more smoothly. The most prominent of the modes used in this commercial is pathos. Pathos can be simply classified as emotional persuasion.

The examples of pathos used are the choices of colors and the image in the center of the advertisement. My color scheme is red, blue, and yellow. Red represents betas in the World State, which is why the border is red, along with some of the text and text boxes. This would appeal to Lenina, as she is a beta and likely is attracted to the color red as a result of hypnopaedia. Yellow and blue are used because yellow makes one think of happy things, such as the sun, and blue is a calming color. I used the image of the two people playing frisbee in a field because the people appear as though they are happy, which makes one wish to do the same activity and feel the same positive emotions. This would appeal to Lenina because she is geared towards visuals, as she cares greatly about her appearance and the aesthetics of her surroundings, and would most likely be considered a visual learner in modern society. For this reason, I made the advertisement visually oriented. Logos was used in the various quotes on the advertisement, including a few references to it in the quote from Mustapha Mond. The quote on the bottom right, “100% of people are happier when playing obstacle frisbee!” is an example of logos because it uses statistics. In addition, Mustapha Mond references in his quote two examples of logos, which are that obstacle frisbee requires fifteen pieces of

up about two thirds of the A4 sized advert. The picture is of a woman

While looking at an advertisement for dove and degree I realized how differently they approach them. Dove and Degree have polar opposite different selling point for both of their deodorants, although they do have the same target audience and overall purpose. On one hand, Dove tries to be moderate and sparing when it comes to showing their deodorants, while degree tends to be more bold and outgoing. Elaborating on that, Dove is selling their deodorant by using light colors, simplicity and women with minimalist styles in their commercials. Additionally, they want you to feel very light, airy and feminine when using it. Also, they aim for you to feel natural! Looking at their advertisements they focus on how imperfect we all are and how we should

The viewer will be analyzing a picture from 60 of the most powerful advertisements. The advertisements shows how the trash that we do not pick up off the ground, animals will munch on and later end up dying from all the trash inside their bodies. The advertisements shows a picture of a dead bird lying in the middle of the road. The bird is shown with trash off the roadways that people throw out when they are going down the road. The bird does not just find trash off the road, it is on the beaches, in bodies of water, it is everywhere. The advertisement that the view will see does not show bold, radiant, bright colors, the trash inside the bird has depressing, bitter, gloomy colors of black, whites and other various colors that are mournful. When the viewer thinks of litter, they do not think of color they should think of sad and depressing dark colors as in grey, black and white. The bird, and the trash inside the bird, is the focal point of this advertisement. Things inside the bird may include pop lids, plastic and tubes of some sort. The background behind the focal point is the road to show all the scum along the roadways that the bird has swallowed. This advertisement caught my attention for many reasons, although the first thing that caught my attention was the reason of not thinking about the excesses along roadways and how it would affect wild animals. The viewer should be thinking about was the way trash affects the community. Littering is a crime, although not