Kfc Marketing Strategy in Mauritius

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

KFC employs around 24,000 people in 850 restaurants. 65% of the KFC recruits are young adults venturing into the world of work for the very first time. KFC is a great place to start working, with a fun and

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Demographic division comprises of isolating planned and existing clients into gathering and taking into account variable, such as age, gender, family pay, occupation, training, religion. This for the most part works well for markets that on the grounds that their clients regularly have needs and

Demographic Segmentation means dividing markets into objective quantifiable characteristics. In the case, energy bar business is divided by age, gender, calories need, preference and so on.

Product: KFC 's original product is pressure fried chicken pieces, but now mainly selling Fried Chicken, hamburgers, French fries, egg tarts, soda, or some fast food of high-calorie.

Every organizations in this world needs human resource management to control the workers to achieve the company’s goals successfully. Human resource department is the backbone of any organization. Human resource department knows about how to deal with the employee. The main function of human resource department is to maintain the internal communication within the organization. So does KFC. The size of KKC employees is more than 10,000. KFC’s type is subsidiary or business segment. Their revenue is $100 to $500 million USD per year. KFC’s headquarter is located in Louisville, KY. It is founded in 1952. KFC is in industry of restaurants, bars, & food services. The main competitors of KFC here in Malaysia

In introduction stage KFC-J entered the market using market-skimming strategy as indicated in the U.S standard manual. Their products were high price and targeted only upper class. Gradually in 1972 after heavy losses in Osaka and start-up challenges, as a market strategy, Weston and his team adjusted prices to compete with typical Japanese take-out products. They also adjusted their prices to suit the middle class in order to penetrate the market.

Managers usually are locals and will spend time training at other restaurants before opening the restaurant. KFC's goal is to give every employee the opportunity to pass a formal certification procedure to gain credibility and qualifications.

Using demographics such as age, gender, ethnicity, cultures and values improves the guidelines that you design to utilize the marketing tools toward the decision. Grouping segments of consumers targets the most profitable opportunities. Attitudes and believes of the individuals impacts the performance of the companies operations.

There are currently 18,875 KFC outlets in 118 countries worldwide and it is the world's second largest fast food restaurant chain. Throughout the years, it has expanded internationally throughout the years.

kentucky Fried Chicken, more commonly known by its initials KFC, is an American fast food restaurant chain that is recognised for its great fried chicken.

A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.

1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada. The first overseas outlet located in England. Sanders sell his interest in the U.S. company for $2 million to a group of investors headed by John Y. Brown Jr., so KFC now cooperation.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.