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Lack Of External Funding And Personnel

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Lack of external funding and personnel to focus on advancement and development remains the most important threat they are facing for long time. Lack of these factors are affecting their advancement and development to attract more students, registration and top notch faculty. Tenuous state of the nation’s and Georgia’s economies is also affecting KSU`s programs and University College`s place within the university. Their marketing efforts not giving the results as they wanted to, and hence there is limited knowledge about their efforts in the external environment. The low level of state funding on a per student basis compared to other universities in Georgia is leaving them with a disadvantage in expansion efforts. Their lack of brand recognition, and lack of public awareness is a threat. There are inaccurate perceptions of the university in the external environment about the quality.

Another threat is related to the high-quality job markets in which KSU competes. Their graduates have to compete in the job market around where the college is located. The area is a resource pool of high quality job candidates and there are some other top ranked universities in the Atlanta downtown which is near to Kennesaw. Hence, the KSU graduates are facing increased competition when searching job, and in getting firms for campus recruitment. This will make students to try for other universities that KSU. In addition, KSU has been facing difficulties in the recruitment, hiring of faculty and

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