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Module Code:
MK0389
Module Title:
Global Marketing and Communication
Distributed on:
Week 1
Hand in Date:
TBC
Instructions on Assessment:
The assessment is in two parts:
Group seminar presentations contribute to 30% of the overall mark
The individual assignment contributes to 70% of the overall mark
Seminar activities (30%)
Students will work in small groups within their seminar and make two assessed presentations on their chosen global brand. Further information on the seminar activities is detailed separately.
Final Individual assignment (70%)
The individual assignment is based on the development of a marketing communications plan for the launch of a product/brand of your choice (ideally taken from any of the brands from
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Excessive use of an appendix for material which should be included ion the body will be penalised.
Students writing in essay format will be penalised.
(Some basic instruction if required here)
Important note about ARNA regulations
The regulations specify that students must complete every assessment component contributing to the modules on their programme. This applies to all forms of assessment as defined in the module descriptor. Please note that:
if any assessment component is not completed, students will be failed in the module even if the module pass mark has been achieved; if the requirements for referral specified in section 5 of ARNA1 are met, a resit opportunity will be given; if unable to complete an assessment component because of extenuating circumstances, students should follow the procedure described in the Student Guide to Extenuating Circumstances1.
This change was approved by Academic Board on 12 October 2009 in consultation with the Students’ Union. Students should consult their Programme Leader or Guidance Tutor if they have any queries. Independent advice and support is also available from the Students’ Union Advice & Representation Centre (su.advice@northumbria.ac.uk) or from a student adviser in Student Services.
1ARNA and the Student Guide to Extenuating Circumstances
1) Write the following as an algebraic expression using x as the variable: Twelve less than six times a number
The cost of quality in a manufacturing process and environment are many as you are aware. But the 3 primary costs that we should review on a more regular basis to assure we are creating the most cost effective and quality products are the following: Appraisal, Prevention and Failure, and failure costs should be looked at as internal failure and external failure.
Now that you have completed Section 1 of your Assessment, remember to save the work you have done so far – you will need to send your work to your tutor for marking once you have completed all 3 Sections of this Assessment.
Refer as needed to the material in Chapters 12 and 13 of the textbook. Keep the following tips in mind as you research data, as well as organize, analyze, interpret, and illustrate these data:
Preparing for The Joint Commission, Nightingale Community Hospital reviews areas of compliance and non-compliance. A periodic performance review, which is a self-evaluation, is utilized by Nightingale Community Hospital, to prepare for The Joint Commission. The Joint Commission has eighteen accreditation requirements. (Commission, 2013) The periodic performance review found the hospital to be compliant and non- compliant in the following areas:
IMF Announces Sale of 10 Metric Tons of Gold to the Bangladesh Bank. (2010). Retrieved from
The manager will need to ensure that they have the correct level of rapport with their employee. Too familiar in nature may be misconstrued as forward and harassing in the wrong context. However no personal rapport whatsoever may provide the receiver of the information with the impression that the sender of the information is just not interested. A fine line must be weighed up for each individual. When a good rapport has been achieved, then the person will uncritically accept suggestion or advice which they are given.
During reconstruction, the meaning of freedom suited many different types of interpretation; the perception of freedom between former slaves and their slaves masters were very contradictory. To begin with, African-Americans had suffered severe abuse over those years of slavery, so to them, the meaning of freedom was basically a hope that in the future, they won’t experience all kind of punishment and exploration that they have been experienced so far. Besides that, formers slaves were demanding equal civil and political rights. In the same way, they valued their freedom by establishing their own schools and churches, reuniting families that were separated under
1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.
At any stage of the assessment process the progress of the learner can be reviewed and plans can be amended, updated or changed in agreement with the learner and according to need. This allows: learners to raise issues relevant to their needs for completion of the qualification; assessors opportunities to amend assessment plans if it becomes necessary; and flexibility if environmental or other factors arise (such as issues relating to any third party involved in the
Content validity is achieved when the content of the assessment matches the educational objectives. Criterion validity is demonstrated by the ability of the test to relate to external requirements. Construct validity takes into account the educational variables, such as the native language of the students, to predict the test outcomes. Reliable assessments have consistent results; Reliability refers to the consistency of a measure. A test is considered reliable if we get the same result repeatedly.
Once you have completed Part 1 of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed all four Parts of this Assessment.
The result of each assessment task will be either ‘Satisfactory’ (S) or ‘Not Satisfactory’ (NS). Once you have satisfactorily completed all assessment tasks for a unit of competency you will be deemed to be Competent(C). If you have not satisfactorily
Marcovitch, S. G., Gold, A., Washington, J., Wasson, C., Krekewich, K., & Handley-Derry, M. (1997).
Also the assessor is to assess the learner’s knowledge and skills in a range of