Macro and Micro Environment

Ron (2006) state that basically the role played by marketing intermediaries is aiding the Proton Holdings Berhad to promoting, selling, and distributing the car models to the final buyers. The marketing intermediaries consist of resellers, financial intermediaries, marketing services agencies and physical distribution firms. First, the role played by the resellers are helping the Proton Holdings

Power of Suppliers - This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then it holds substantial power. Here are a few reasons that suppliers might have power:

Reflect on each of these five topics and discuss how each may have an impact on your target market’s decision-making process.

What role do internal and external market factors play in developing these strategies? Specifically, what factors have a significant impact on your marketing strategies?

1: The micro-environment: This environment holds the forces close to the company that affect its ability to serve its customers. These are the employees, suppliers, stakeholders and customers. Relationships in the micro environment can change over time. It influences the company directly and is the environment where the company can enforce some control or influence.

This course will give me a broad understanding of marketing. I have looked at the syllabus and the topics that are to be covered in this course and they align with my goals as well as my current job in sales and marketing of a local Hotel Group. Consumer needs, segmentation, target marketing, positioning, distributing and promoting goods and services are come of the topics that align directly with my goals..

Discuss how each of the following impacts on the marketing activities you undertake, including research:

Macro Environment: The macro environment consists of larger societal forces that affect all the factors in the company’s micro environment.

According to Akbar and Inggriantara, 2012, p. 392, Supplier’s power is about how the supplier increases the prices of their products. Normally, the suppliers will have the power to increase the price when the switching costs of the products were high, the distinctiveness and inimitability of the products as well as the importance of the customer to the company and so on.

The external environment of marketing management function is largely uncontrollable, potentially relevant to marketing decision making, and changing or

- Suppliers’ bargaining power: The company does bargains with the suppliers, suppliers are first carefully selected by carrying out bidding then a fixed price is set by multi consent then material is provided by the supplier.

Micro-Marketing and Macro-marketing have to completely different meanings. According Basic Marketing the 9th edition by William D. Perrault, Joseph Cannon, and Jerome McCarthy define micro-marketing concerns the marketing activities of an individual firm, whereas macro-marketing deals with how the whole marketing system works (Perrault, Cannon, McCarthy 2014, p 526). I will be discussing organizational domestic and international, micro and macro marketing impacts on business and society, and identifying environmental elements that affect their marketing strategies.

3. Power of Buyers - This is how much pressure customers can place on a business. If one customer has a large enough impact to affect a company's margins and volumes, then the customer hold substantial power. Here are a few reasons that customers might have power: little number of purchasers, buys expansive volumes, switching to an alternate (focused) item is straightforward, the item is not greatly critical to purchasers, they can manage without the item for a time of time

The marketing environments fall under two catagories. The macro-proximate environment and the macro-widened environment.Micro-widened environment include those factors that can vary from day to day and which the firm has no direct power in changing its fators, such as demographic factors, legal factors, technological factors, political factors and several others. Micro-proximate environment denotes those elements over which the marketing firm has

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).