Major Contributers to the Wireless Telecommunications Association

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Apple The iPhone is Apple’s most prominent and iconic product of the company. Apple is one of the leading innovator in mobile technology today, alongside with Samsung. The iPhone comes installed with Apple’s operating system called iOS. The iOS interface is based on the concept of using multi-touch gesture on sliders, switches and buttons by either swiping or tapping to engage with different software or apps. The iOS’s interface is elegant and intuitive, yet simple with the use of bright and bold colors making it attractive for consumers. Alongside with the interface of iOS, the iPhone’s physical appeal with the metallic material and glass design making it look high-class is far superior to any other smartphones in the market (Zeman,…show more content…
Apple The iPhone is Apple’s most prominent and iconic product of the company. Apple is one of the leading innovator in mobile technology today, alongside with Samsung. The iPhone comes installed with Apple’s operating system called iOS. The iOS interface is based on the concept of using multi-touch gesture on sliders, switches and buttons by either swiping or tapping to engage with different software or apps. The iOS’s interface is elegant and intuitive, yet simple with the use of bright and bold colors making it attractive for consumers. Alongside with the interface of iOS, the iPhone’s physical appeal with the metallic material and glass design making it look high-class is far superior to any other smartphones in the market (Zeman, 2012). The iPhone has large amount of carrier supports around the world and is fairly inexpensive when purchased on a contract. Apple’s success with the iPhone was due to having the best ecosystem on the market such as iTunes, App Store, integration between tablet, phones and computer compared to its competitors. With a strong ecosystem and stylist mobile device, it led many consumers to become loyal to their brand. This allows Apple to advertise and sell their products at a higher premium. Apple has been financial successful against other companies at the end of 2012, holding about 10 billion in cash and a gross profit of 43.9% (Euromonitor, 2013). In 2012, Apple has sold approximately 125 million iPhones, which accounted for more than half of

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