Major Contributers to the Wireless Telecommunications Association

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

By the summer of 2012, the company that created the legendary BlackBerry, the “crackberry”, the use of which caused loyal users to become addicted now seemed to be on a collision course with oblivion. All signs pointed to Research in Motion, RIM, the company who at the beginning of the new century invented a handheld device that spread like wildfire, either being eviscerated for its parts or sold at fire sale prices.

Research In Motion (RIM) is a Canadian multinational telecommunications company that designs, manufactures and sells cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011, RIM announced that

The battle for the mobile computing market share between Apple and Google wouldn’t matter much if there wasn’t so much potential money at stake, and the majority of that money will come from advertising. App sales are another important component, especially for Apple. What irritated Steve Jobs about Google OS was that the Android phones offered many features that Apple had created, including the overall look of the devices and the use of multi-touch finger swiping.

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

BlackBerry has always been strongest in their enterprise services sector. Even though hardware sales have always greatly surpassed service revenue, the service portfolio was the reason that most corporations signed on to the BlackBerry ecosystem. According to S&P Capital IQ, BlackBerry believes it has the largest installed user base in the mobile device management (MDM) market through the BlackBerry Enterprise Server (BES) system, although this claim could not be independently verified. As Apple’s iOS and Google’s Android operating systems begin to emulate certain features of BES, however, and reviewing BlackBerry’s dismal recent hardware releases, BlackBerry’s viability as a competitor in today’s highly innovative and fast-paced mobile device market remains to be seen.

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

Unlike today, the absence of e-commerce in the early 2000’s when Blackberry became consumer-focused partially led to the inability to offer a direct-to-market sales model where consumers can purchase an unlocked phone directly from Blackberry themselves. Therefore, exporting was not a main concern for Blackberry before when they faced strong demand. One way or another, carriers and other middle agents would be motivated to figure out a way to get Blackberry devices into the hands of consumers since they could get a nice piece of the huge profit pie as well. Manufacturing of Blackberry was outsourced for a while to factories across the U.S, Mexico, and Europe in order to meet the huge demand they faced at their peak. Blackberry formed strategic alliances with numerous Electronic Manufacturing Suppliers (EMS) including their major ones Elcoteq, Jabil Circuit, Multi-Fineline Electronix Inc., Qalcomm Inc., and Marvell Technology Group who thereby took on manufacturing and distributing roles for Blackberry. Blackberry’s Research and Development has also been globalized with operations in China, Germany, Britain, and the U.S aside from its main original location in Waterloo. RIM had a significant head start in shipping methods, a larger carrier distribution network, and extensive customer support allowed it to remain ahead of Apple and Android devices for some time before succumbing to the

Blackberry; also known as Research in Motion, was founded in 1984 by Mike Lazardis. The business was created with financial assistance from friends, eventually resulting into more than one million dollars in sales by the early 1990s. Within the 90s, Research in Motion produced wireless devices. Eventually, they created applications that would perform with Mobitex wireless system (Marqueses, 2013). RIM received an academy award and gained some success along their journey. The company attempted to increase interests in consumers and introduced the pager in 1996. It allowed consumers to send emails and faxes. Blackberry has worked to raise awareness competing with competitive brands such as Apple. They changed mobile communications inventing applications and other features that smart phones use. They also looked at new ways to improve their product but nothing seemed to be successful.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally

Apple Inc. and Samsung are two smartphone companies which have their products sold worldwide and are without a doubt, two of the most successful companies in the smartphone industry. For many years, the two companies have been going at each other filling lawsuits against one another claiming one is infringing the patents of the other.

BlackBerry Limited, formerly known as Research In Motion Limited (RIM),[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets, but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry's software and hardware products are used worldwide by various government's agencies and by car makers and industrial plants throughout the world, much of this activity being unseen by the public. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along withJim Balsillie until

Apple has emerged as the dominant smartphone and tablet brand in some markets, such as the United States. Samsung has not been able to overcome Apple’s reputation for reliability.

3. Growing demand for quality application processors. Samsung is one of the key manufacturers of application processors for smartphones and tablets. The growing demand for these products requires more best quality application processors that only Samsung provide.