Malincho Case Study Analysis
By: Faraz, Jadee and AmbreenProfessor: Tobar Byron
Subject: International Strategic Management (BMI703)
Date: 09/ 08/ 2014 Table of contents
Executive summary the Problem/Opportunity the Organization’s current mission, goals and strategies the company 's internal strengths and weakness (SWOT analysis) recommendation Selected recommendation
Action Plan
Implementation
Conclusion
Executive summary:
Kalin is a Bulgarian entrepreneur. He tried to establish a business from a scratch. This case is about a start up business and challenges arising out of a new business.Kalin were an inexperience entrepreneur but his determination led him to success, starting with scares resources. Kalin a
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Malincho needs to recognize a demand for new products and acquire them to meet customer 's needs. They must seek out new products to expand their stock and provide consumers with alternative items.
Action Plan:
Malincho need to expand their product line, and in order to do this, they have to first find out what they are. Once they have identified the products, they have to allocate a budget for these new products. Then they have to find a vendor who supplies these products. The products have to be of good quality and can be bought at a reasonable price. Prices need to be compared from different vendors in order to insure the best cost. If the cost of purchase is low then that product can be sold at a lower price.
Implementation:
As new products are introduced, it is important to implement them into the current system. This system can be an ERP system or a manual system. New products have to be put on the list so that management can keep track of the products sold. Storage space need to be allocated for the new products so that they can be retrieved from that location once an order has been placed.
Conclusion:
Kalin has established a good business that is not only providing consumers with the products they want but also at a reasonable price. Since the project started, Kalin showed initiative by offering the product to customers based on trust. The products were
Accordingly, to reach the scale of revenue required would mean increasing the number of transactions per month a few folds from 2,000 to 8,000 transactions. Moreover this would require not only increase in the marketing of the existing 2,000 products listed on the store, but a significant increase in the breadth of product offerings. If the number of vendors was not going to increase the current process might continue be manageable, nevertheless one of the Store’s strategies is to limit the number of products from each vendor to only 20, hence requiring an increase in the number of vendors fourfold which is relative to the increase in revenue.
CHUCKTOWN, Va. – An undercover Tamoon police officer shot an armed Chicago man in the parking lot of the Credit Union 1 midday yesterday, police said.
c. To manage sales and inventory, UA recently adopted a new SAP system which will make future product expansion easier.
The sales composition is split into 37% from grocery stores, 20% from drug stores, 35% from mass merchants and 8% from miscellaneous sources. 70% of their total sales value is derived from 10% of their important customers. The company has foreseen valuable increase in their demand and is about to face some problems due to their traditional distribution network and their competitors. To focus these issues, they have decided to improvise on certain issues by collaboration with suppliers and customers which are discussed below.
The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of
products, have attracted a lot of customers throughout the world. The company has a huge
The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.
In this paper, I will be simulating, that as a project manager, I have been designated to design a new Direct sales and Accounting System for up a coming business “Especially for you Jewelers”, or EFYJ. I will be assessing Business benefits, explaining the capabilities, and giving examples of three (3) possible scenarios. I will attempt to create a Vision Document, Activity Diagram, and a Use Case Description.
turnover, which is made possible by low prices and limited product selection. This business model is appealing for them and has many benefits. Firstly, by setting up the business approach to rapidly
Businesses are established with the sole reason to provide a product or service to a customer with the intend to make a profit. The amount of time, effort, and resources spend should generate a profit. Then, the profit depends “on its effectiveness in performing these activities efficiently, so that the amount that the customer is willing to pay of the products exceeds the cost of the activities in the value chain” (NetMBA.com).
This report examine that this product is initially launching in Lahore’s domestic market the study included both primary and secondary research. The primary study focused on a survey of the competitors and the liking and disliking of the people. Through
We had launched four products, comparably less than other groups which was five. Our products aimed for a niche luxury market with high technologies and expensive price. Rather than selling many products with different models, we planned to increase market shares of each specific models.
As the new technology and fast evolution of software, keeping information system efficiency became a challenge. On the enterprise side, the company’ operation, inventory, and logistics systems are the key to success. On the customer side, the high quality and satisfied experience from the user interface is very important. Moreover, the establish and develop a new technology is costly and different.
Mydin offers varieties of similar range products as their competitors where they are still able to undercut prices by reasonable percentages. Mydin’s pricing strategy is low price strategy where this strategy emphasizes on low price products as well as maintaining the quality of their products. It also focuses on reducing the cost from their operation to produce lower price products yet good quality. Besides that, Mydin used low price strategy to attract lower and medium income group in across Malaysia. Therefore, lower and medium income families are willing to purchase at lower price and high quality products at Mydin. Nevertheless, Mydin able to sustain its customers for long period of time and it will increase customer loyalty through their low price strategy. In addition, this low price strategy may attract small wholesalers and petty traders in getting cheaper supplies from Mydin. “It has also contributed to the business expansion and is reflected by an increase in number of wholesalers and petty traders who have registered as their frequent buyers (Armum, N.D)”. Furthermore, Mydin also emphasize in bulk buying and bulk selling to enjoy lower prices. Thus, Mydin selling in bulk enable to cut cost as well as sustains lower price for its wholesaler, bulk purchasers and end user. Therefore, Mydin was encouraging people to buy in bulk in order to save more. In addition, Mydin purchase raw materials in bulk in order to save more cost. “Mydin sources merchandise both locally and from other countries including Bangladesh, China, France, Hong Kong, India, Indonesia and some more” (Armum,
It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its product packing.