Manufacturer of Ball Sports Equipment

The equipment in basketball for example has been altered, such as the basketball itself. It used to be built the same as a soccer ball. However, today, it has evolved into so much more and also is equipped with better grip. This allows players to shoot better and perform their best. The better grip of the basketball is due to the two interlocking cross-shaped panels and has microfiber material (Porter). Technology has also improved the way athletes train. This is for all different types of sports, which includes tennis. In tennis, they have made racquets that help people who are trying to improve their game. The racquets are equipped with sensors that tell the player specific statistics. These include the speed and spin of the ball at which the player hits the ball (“Tennis Pushes the Technology Limits”). Modern advanced racquets help players in other ways as well, but it has allowed tennis players to see what they are doing wrong and correct it.

How would you analyze possible synergies or other sources of value not reflected in Liedtke’s base assumption?

This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

| Use this information for questions that refer to the World Tennis Ball (WTB) Company case.

“Champions keep playing until they get it right” (Billie Jean King). Wingfield created, innovated and illuminated outdoor lawn tennis and overcame problems that he faced on his way. It was a great deed to many people, bringing them great satisfaction and a new perspective on indoor tennis. They were able to get fresh air, play enjoyable games, become healthier, gain strength and most of all, have fun. Wingfield was smart and innovative for the way he went about it, he did not reinvent the wheel, he just improved it. Wingfield came up with a great invention by applying past knowledge to new

Here Babloiat maintains strong attributes which therefore puts it ahead of competitors who wish to consumers to substitute Babalot for their own brands. Babolats aggressive R&D policy makes it a front runner in quality. The only substitute competition lies with the other two competeing brands, Head and Wilson. Smaller sports equioment industry brands do not hold the historicaly popular dominance Babola. However, the increase in popualrity of racket sports in a growing world market could mean that the availability of counterfeit brands in the market, especially in Asian countries, is one of the major challenges for the market. Research has identified that counterfeit brands are sold at much cheaper prices than the original ones and have a negative impact on the credibility of products of reputed vendors in the market (Reuters

Mercury  Athletic  Footwear   Valuing  the  Opportunity   [Author]   CASE   ANALYSIS         Mercury  Athletic  Footwear     Table  of   Contents   1.   Is  Mercury  an  appropriate  target  for  AGI?   Why  or  why  not?  ............................  3   2.

The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike 's clothing, shoes, and accessory line.

I would also suggest that Prince Sports hold seminars on health benefits of playing tennis at schools or colleges to engage the younger consumers into playing tennis. Since tennis can be a lifetime sport playing tennis is not only a way to exercise but also a social activity that can help people get together and stay in touch with family and friends. All of these methods will help to reach recreational players and junior player, though by having a strong social media presence whether it is through Facebook or twitter will likely reach the younger players more effectively. I would suggest the possibility of Sponsorships of gyms, schools, clubs or tournaments as well as sponsoring junior members as this can help reach many different age groups and levels of players. Prince Sports also markets and designs their racquets to meet the needs of three distinct styles of players such as celebrity professionals, recreational players and juniors/children. In order for Prince Sports to reach the recreational players they will have to realize that not everyone is a pro at tennis and that everyone has a different swing. The company should create their products with this in mind and they should Demo their racquets and make sure that promotional material is places in stores where the recreational player is likely to shop; this can also pertain to the junior players as well. Since recreational players are typically older with a disposable income they can afford better racquets

The U.S. Golf Association (USGA) specified the characteristics of legal balls within tight parameters. These restrictions on size, weight, materials, texture, etc., seemingly left little room for product innovation. In fact, the USGA regulations specified not just what went into a ball, but how it could perform, stipulating to within 10-20 yards how far the ball could travel when hit by a certain type of club traveling at a certain speed, all verified under controlled conditions with robotic testing equipment. Nonetheless, new product introductions were rampant in the industry, with slight changes in surface coatings and dimple patterns, for example, being touted for their ability to add a handful of yards to a golfer’s shots, to give more accuracy, or to create greater control through faster spin on the ball. In addition, ball manufacturers spent millions of dollars on advertising campaigns for their balls. There were three basic types of balls, all conforming to the same general specifications. The oldest technology still in use was the three-piece ball, which consisted of a core, windings, and a cover; this ball was good for spin and overall control. The second, and most popular, type of ball was the twopiece ball, which eliminated the windings of the three-piece ball; this ball produced more distance. The newest technology was the “solid core, multi-layered ball,” which had taken the

As we all know, America is a nation of sports enthusiasts. Most Americans participate is some kind of sporting event, either as a spectator or as a competitor. In the pantheon of great American sports, there is one that stands out. It has been called the great American pastime. Yes, that great sport known as tennis. Tennis requires a mastery of many skills to be able to play competitively, but the primary skill needed to win in tennis is the serve. The serve is the primary offensive weapon used I tennis, because it is the only time when a player gets to put a ball into play. The player controls the speed, the placement, and the spin of the ball. With proper procedure, the serve can win many points and games for the server. The technique

Excel Sporting good is a retail store that prides itself on offering unbeatable prices along with the friendliest and well trained staff.

Easton Sports, Inc is a company that is known for an abundance of sports equipment. It first started off as being a company that made bow and arrows. This was thanks to James (Doug) Easton who was an archery enthusiast (Funding Universe, N.D.). Making bows for Doug Easton began in the 1920’s. The incorporation wasn’t officially formed until 1985 (camofire, 2013). Today Easton not only constructs bows and arrows, but all sorts of sports gear. There is a lot of history behind how this business was invented that dates back to the early 1900’s. Where has it taken this business, and what has happened to it?

Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more

Strong Heritage - The company had associated with the most prominent tennis players in the late 70s like Stan Smith, Frew McMillan, and Bob Hewitt. They won the Wimbledon cup in 1978 using Fischer tennis racquets.