Market Research Of Coca Cola

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola had grown into the number one drink in America.

In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation.

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

According to David Cravens and others “Target market is a group of existing or potential customers within a specific product market towards which an organisation directs its marketing efforts”. Coca cola company follow Total market approach; therefore, company develops a single marketing mix and directs it at the whole market for their products.

This case study is about Coca Cola’s company in Brazil and how they used different strategies to take over the soft drink industry and continue their strong growth, even with their market share decline in 1999. This shows that the Brazilian market was a big challenge for Coca Cola concerning sales, market share and profitability regardless of their name (existing high brand awareness all over the world). This was due to the significant growth of the Tubaínas (too-bah-ee’-nas) in Brazil change in the Economy.

The Coca-Cola Company is the globes leading and largest beverage company, offering to its consumers with more than five hundred still and sparkling brands. The portfolio of the company features seventy billion dollars brands such as Fanta, Coca-cola Zero and Diet Coke. The societal views of the 1990s greatly differ with the contemporary views especially with regards to issues such as masculinity and feminism. Within the last decades, women have changed the previous anticipation of their roles and have much self-sovereignty when compared to the previous decades. As a result, the advertisers of various products have changed the way through which they sell their brands to these groups of individuals. The paper shall presents how the commercial advertisement for one of its products the Diet Coke have changed over years most specifically focusing on the commercial ad of the year 1990s and that of the year 2014.

Coca-Cola remains one of the most recognized brand names in the world today, worth more than $73 billion in 2011. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company. The following incidents exemplify some of the key crisis Coca-Cola has faced in the last several years.

In this report, I will be discussing how businesses gain a competitive advantage through the use of various marketing methods.

Over the years, Coca Cola and Tropicana have been two major products used to campaign NASCAR sporting industry. The two products are produced by the two largest organizations in the United States of America. Coca Cola and Tropicana have been the top products used by NASCAR sporting industry in the marketing campaigns. Declining attendance at NASCAR races during the economic downturn had influenced intense discussion in the motorsport industry. Therefore, the company was engaged with two major industries in order to boost sports. Both Coca-Cola and PepsiCo organizations invested millions of dollars in the world marketing campaign through NASCAR industry in order to market the products. The two organizations are targeting the same markets in different ways. This paper will compare and contrast the way PepsiCo and Coca-Cola use NASCAR industry as a communication medium for advertising and promotions.

Coca-Cola has slowly worked its way to the top and has become well known throughout the world as the most popular company for soft drink beverages. It all started in April 1865, John Pemberton was serving for the Confederate Army’s 12th Cavalry Regiment in the Battle of Columbus Georgia (Journey). Pemberton got severely wounded and became addicted to the morphine he received when recovering. John Pemberton was a pharmacist and wanted to find a safer alternative to his addiction. At first, Pemberton created a beverage that had alcohol in it. But in 1886, Atlanta and Fulton County began to participate in the temperance movement, a social movement to consume alcohol in moderation (Journey). This caused Pemberton to experiment and come up with a non-alcoholic beverage. After a lot of trial and error, in 1886, Pemberton created what he believed to be the perfect recipe and he named it Coca-Cola. From then on Coca-Cola has become a very popular soda beverage.

bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to

The part I wrote about was on the customer 's perspective and on how to increase revenues for the Coca-Cola Company. Coca-Cola is a much loved product in the U.S.A. and in other countries. Coca-Cola is the most consumed soda pop in the world today. The company was founded by John Pemberton in the 1886. The logo for the company does has changed from when the company first started but, in years today it is not that different from the 1886. They still keep the same form of the lettering. The company can increase their revenues by making sure they retain their customers and increase customers that buy their product. The company can also make sure that they increase their revenue and customers by analyzing the company’s price on materials and sales, quality of products and services, product innovation, and improvement in customer service.

The Coca-Cola Company is considered one of the largest distributors, marketers and manufactures of soft drink syrups and concentrates internationally (Bodden, 2009). Headquartered in Atlanta, Georgia, in America, it is popularly known for its Coca-Cola flagship product, and is among the biggest corporations in the United States. Presently, Coca-Cola is a globally known soft drink company with further ambitious plans of growing the brand to places it has no presence. The majority of the soft drinks in the vending machines and coolers in the United States are owned by Coca-Cola. Some of these soft drink brands include Coca-Cola and its sub brands, such as Sprite, Fanta, PowerAde, Dr. Pepper and Oasis (Bodden, 2009). The company also produces sports and fruit juice drinks. Coca-Cola 's global presence is phenomenal and its brand logo, colors, advertising and pricing strategies are considered among the best and most recognized worldwide. So, what pricing strategy has made Coca-Cola successful as compared to its competitors? In order to answer this question, we will look at the pricing strategies of three Coca-Cola products that include Coca-Cola, Fanta and Sprite, and how Pepsi Cola can gain a competitive advantage.

The name Coca-Cola is one among the foremost common brands within the world and the company and graded the most important company in beverages trade these days. This can be therefore as a result of the Coca-Cola Company continues to achieve growth to the timely increasing across the planet, the corporation operates presently in additional than two hundred countries with 84,000 suppliers this makes seventieth of the company’s turnover to be from different foreign countries. This can be potential thanks to globalization; John Pemberton founds the corporate within the 1880’s within the US of America with a decent name for consistency and top quality, within the early stage storekeepers requested for a gorgeous package with complete recognition.

As one of the largest beverage companies in the world, Coca-Cola aim to make environmental efforts on sustainable water use, recycle packaging and climate protection. Water is the primary resource that human beings rely on to survive, as well as the main ingredient of Coca-Cola’s products. In order to make sustainable use of water and provide high-quality products, Coca-Cola devotes on water stewardship. There are some key areas in their water stewardship journey: reducing the water use in agricultural cultivation, recycling wastewater from water use in operations, and watershed restoration programs to replenish the water supply (Walsh & Dowding, 2012).