Market Share Of Old Spice Deodorant

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

Promotional: The promotional strategy will be dealt mostly within the marketing strategies section. But within this section there are a few points that need to be highlighted regarding the promotional strategy that is going to be utilized for this marketing plan. Firstly from a promotional perspective, in order to compete effectively with local competitors, different products will be marketed differently according

The commercial “Questions” advertising Old Spice opens with Isaiah Mustafa also known as the man your man can smell like in nothing but a towel. He starts by addressing the women of the world with a suggestive “hello ladies” and continuing to further question women on what they want in a man. It then uses the power of rhetorical strategies such as ethos and pathos, with humor and gender stereotypes to connect with the target audience and convince them Old Spice is the product for them. The narrator initially addresses women appealing to their desire to make their man more attractive, while targeting men who want to be more attractive to women. Old Spice commercials offer little logic or statistics to back their product, however their use of sex appeal and humor play into peoples emotions perhaps making them feel insecure which has proven to be highly effective in selling this brand.

The ad is trying to sell old spice body wash but does it in an unconventional way, it instead claims that old spice will make you “smell like a man not a lady.” The commercial establishes ethos by using a man who has several features that are considered manly, like a deep voice and muscles. The ad affects the audience by making men think that Mustafa is a man because he uses old spice, I will buy some so I can become more of man. However the add mainly addresses women saying things like “Sadly your man is not me but he could smell like me if he used old spice body wash.” This convinces men that they will be more liked by women if they use Old Spice body

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

​ 1. The highly popular Old Spice commercials addresses a number of issues related to the construction of masculinities in contemporary American culture. In the 2012 Smell is Power Old Spice commercial, it offers great insight into cultural ideas related to the construction of hegemonic masculinity and implies the masculinity constructed through the protagonist’s, Terry Crews, appearance and body, sexuality, behavior, and his character pattern and mannerisms.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

In Procter and Gamble’s commercial, “The Man Your Man Could Smell Like,” an Old Spice body wash is the center of attention. The advertisement campaign for Old Spice features Isaiah Mustafa, an NFL (National Football League) player, as the “ideal” man. In the commercial, he portrays a good-looking man who smells good due to Old Spice body wash. The star, who is shirtless throughout the commercial, compares himself to other men – particularly the men in the viewers’ lives. The targeted audience for the campaign are female shoppers and men who want to seem more attractive to women. According to the advertisement, Old Spice body wash is worth buying contrary to the “ladies scented body wash” the viewers’ men use (Old Spice | The Man Your Man Could Smell Like). By the end of the commercial, the audience understands that men who use Old Spice products do not only smell good, but also associate with all the pleasant things the NFL player associates with by utilizing the product.

For companies with enough money, the Superbowl is a way for them to display their commercials on a larger platform. On February 2010 during Super Bowl XL, Old Spice launched the commercial “The Man Your Man Could Smell Like” with actor, Isaiah Mustafa, playing as the ideal man. In this commercial, Old Spice’s advertising company, Wiedent+Kennedy, establishes acceptable masculinity as a strong and hyper-sexualized male who is able to provide for a women. This brand that sells men’s hygiene products, rebranding their products to appeal to a younger male and female cliental. Implying that if a male does not fit into these gender role, then they are not a real man.

Usually when some commercials are addressed towards women, they typically do not grab the attention of men thus causing men to not buy the product. However, not only does this body wash appeal to the women who want their significant other to be like Mustafa but also towards the men who want to smell more masculine like Mustafa. The product is still made for men, so men are still likely to be encouraged and influenced by the commercial to smell like Mustafa so Old Spice does appeal to both female and male audiences. But trying appeal to such a wide audience can give a company quite the advantage in the marketing business. For example, not only is Old Spice trying to sell their productions, they are also trying to get the men and woman to choose Old Spice over every washing products on the

Smelling Like a Man “Smell is a potent wizard that transports you across a thousand miles and all the years you have lived.” This quote said by Helen Keller really brings out the power of the sense of smell. Granted she was blind and deaf so she used the sense of smell a lot, but in our new new world smelling good is still very important. In the ad “Smell Like a Man, Man” Old Spice argues that their body wash is the body wash that will make you smell like a man. In particular the man that is most desirable to women.

The marketing strategy should be tailored around the firm's target market; if this were not the case marketing would be then less successful. Each aspect of the marketing mix would need to be formulated with the target market (consumer) in mind. For example the design of the product would need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need to have it and buy a competitor's product. The price of