Apple Life Cycle

Four years ago, the first iPhone was released and it still remains as a popular aspect of our technological culture today. Though it is in its fourth iteration with more to come, the iPhone continues to be one of the best selling smartphones. In a fast paced world with new technology constantly being released, the iPhone is still remarkable although some might argue that it is outdated and overhyped. This device is more than just a phone to consumers, but another way to connect with the world. There’s just something about this device that has Americans camping outside Apple stores and enduring long lines to get their hands on one. Although the iPhone may seem like just another smartphone, it is a cultural phenomenon because of the way it

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below:

The Social Construction of Technology (or SCOT) is a new research tradition rooted in the sociology of technology. SCOT provides a multi-directional model based on the property of interpretative flexibility, and emphasizes on social influences on the technology design and development. This paper will apply SCOT principles to explore the development of cell phone, define the development of cell phone into three different stages historically, and analyze the interpretative flexibility of the cell phone accordingly in the three different stages. Based on SCOT theory, this paper will discuss how the original huge cell phones are shaped and developed by social influences to the smartphones in today’s life.

Credited for her immense contribution in the communication sector, Apple Inc is one of the most successful communication gadgets company in the world. It has played an immense role in setting the trend and pace for other industry players. The company has several business strategies that have seen it scale to great heights (Cullen, 2013). Although Apple has been in existence for many years, her upward trend began in the year 2007. This is when the company produced the I-phone, a device of its kind at the time. There was no other company worldwide that had produced a phone that could match the I-phone features. Although this is debatable, the concept and idea of smart phones first originated with Apple Inc. I-phone was the first smart phone to be devised. It was a device that could be distinguished from ordinary phones that were in production at the time.

Innovative –Every one of the Apple’s products has revolutionized the technological market in several ways. For example, iPhone’s touch screen and mp3 functionality was introduced as a market first.

When a new technology or an advancement is introduced into society, there is no doubt that it will in, some way, reconfigure social relations. In some ways the changes can be very beneficial, but not all changes are always intentional. Wiebe Bijker introduced the idea that “A machine is a Socio-Technical Ensemble” (Bijker,1993) which when broken down is a way of saying that all technology consists of social dynamics and practicable technology. An iPhone is a prime example of a socio-technical ensemble. The technical aspect of the iPhone lays within the engineers, how they designed it to be piece of technology which allows people to communicate, perform functions, and be a platform for applications. The social dynamics of the iPhone is created by people communicating using a device and utilizing the apps it offers. The engineers of the iPhone can be seen

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

At first, I was going to analyze and write about smartphones, however I found it more efficient to write also about a particular smartphone to narrow it down from such a broad technological artifact, such as answering who designed it, what for, what their position and the impact they want to have on society was, and their future visions. Therefore, I chose the iPhone as the centerpiece of smartphones I will be analyzing and an emphasis on applications. However, some of this information is relevant and interchangeable to all other smartphones. IPhones and smartphones allow us to access constant information and offer it the way we want it, as it is completely customizable now to fit our learning style. They keep us organized, send information to us in different ways, even shape and offer solutions such as for politics, economies, problems whether individual ones or globally. Smartphones capitalize on shared knowledge and has opened the door to inventors and those who have the knowledge to make our world a more connected place and lives easier by sharing it with us to use. We are able to communicate with other people far off, through space-time compression or shrinking-space to gather news and information.

Conduct in dept market research on the target market to learn the most suitable mediums

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

▪ Introduced in 2007 with AT&T as the exclusive provider ▪ 3G version launched in 2008 with

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper