Task 1 Organizational Overview Cocoa Delight is one of the youngest gourmet chocolate manufacturers in the industry. This is the first company in Australia to process more than 10 different types of Cocoa from several countries. However, this organization is close to reaching its set goals and looking to activate the next phase in its development. Objective • To become a market leader in Australian chocolate industry. • To ensure a wider geographic benefit. • Opportunities to save money. • Choosing media for reaching to people. Mission Cocoa delights is committed to becoming the leader in the au market for premium quality chocolate our mission is provide Australian consumer with the highest quality chocolate on the market whilst …show more content…
They concentrate on young and middle-aged professionals in suburban and inner city areas. Next they targeted to Baby boomers. They concentrate on TAFE and University students and secondary school students. Situational Analysis SWOT Strength • Australian made and owned • High quality ingredients • Social responsible • Competitive prices • Relatively large number of cocoa delights store Weakness • Smaller marketing budget compared to international brands • Products sold in less sale outlets than the two main competitor • Young company not as strong a reputation as other older brands Opportunity • Economic downturn-in uneconomically depressed environment consumers often changes spending habits • The gourmet chocolate sector is growing industry in Australia • Our major competitor is not au owned we will reach consumers who aren’t exposed heavily to print media or radio by using digital advertising Threat • Our competitors more aggressive advertising campaigns and marketing strategies • Popular medias advertising are increasingly scrutinised by an media savvy public • Changes GVT regulations or certification for food stuffs • Changes in import regulation in food industry PEST P The government is currently passing legislation that requires business to monitor and reduce their waste and energy use significant penalties are planned for business that don’t comply with the new directives E Disposable income has reduced due to rising interest Rate this
Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. Talking about the chocolate sector which has been further segmented into several categories in which Haigh holds the important position and have captures the major chunk of the market. Such markets range from chocolate blocks, bars and other diet varieties like gluten and eggless products. The demand in the chocolate market is also divided on the basis of the geographic location markets like that in Sydney, Melbourne and Adelaide chocolate markets. Other factors affecting demand in the market includes demographic, behavioural and psychographic segmentation.
Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from
Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).
It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
We all encounter chocolate in our daily life, and whether we want to admit it or not, chocolate has been a major part of history, and it is still seen today.
Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation.
For over one hundred years, there has been only one company that has been on top of the candy industry in North America; Hershey. With over 14,000 employees, serving 70 countries worldwide and net sales of $6.6 billon, Hershey has come out on top. The Hershey company began in 1894 by Milton Hershey. The company has over 8 factories, but their main headquarters resides in Pennsylvania. The beloved Hershey milk chocolate bar has been a favorite by many, but would it still be if more people knew how it came to be that? One of chocolates main ingredients is cocoa. Cocoa, or cocoa beans come from tropical areas around the world, but is mostly found on the Ivory Coast in West Africa. Hershey, along with Mars and Nestle are the three major companies that buy their cocoa from West Africa, but with further investigation, it has been known that over 4,400 children work on those cocoa farms that they buy from.
The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline
1. Cocoa delight has target like by 2016 they want to see cocoa delight as a being significant retail presence in every corner of Australia starting with 22 stores in Melbourne area and growing to 100 stores in Australia. They need to change our focus from local suppliers of service to national ones and they also thinking about opportunities to save money by gaining a wider geographic benefit and choosing with a national reach.
Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.
As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa dark chocolate with fruit product, has been tested because of “its heightened revenue potential, better alignment with health and wellness initiatives, and strong consumer acceptance of the proposition” (Quelch 7). This memo will address the
Having more than two hundred seventy three company owned stores, Caribou Coffee is the second largest company- operated premium coffeehouse and retailer in the United States. Although it’s one of the largest coffeehouses it still has to compete with not only national coffeehouses like Starbucks but local ones as well.