Marketing Analysis Of Jb Hi Fi Essay

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EXCECUTIVE SUMMARY The main goal of this report is to providing a marketing analysis of JB HI FI. The core of the report contains detailed analysis of marketing mix. These factors show how a company developed their brand value in the market and environment. This report also highlights the segmenting, targeting and positioning strategies. Lastly, report includes recommendations for the improvement of marketing. INRODUCTION JB HI FI is one of the largest retailer company selling home appliances and all other electronics. Its head quarter located in Melbourne and established in the year 1975. They have overall 180 stores in Australia and New Zealand. The company is targeting 214 stores by the end of 2016. Their name and logo represents the smashing prices in their company. This industry experienced a great growth over past 10 years. They also have a good response for online shopping and this trend is continuously growing these days. The most important aspect for companies is to identify consumers in which to target their product towards. STP model is used for this process and it means segmentation, targeting and positioning. Segmentation is based on characters like behaviour and the lifestyle. JB HI FI’s segmentation is highlighted by location of its stores in urban areas so, that they can target people live in urban areas mostly. This is also known as targeting because they assumed that people live in urban areas are more fond to home appliances. In final stage, that is
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