Essay on Marketing Analysis of Mengniu Dairy Co.

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Company Philosophy/ Mission Statement The company strives for creating natural dairy products, especially milk, trying to meet its aim “For a Better Life”. Mengniu believes that healthy developments is primary social obligation to an enterprise and as an excellent corporate, it should also actively undertake responsibilities for the nature and the society. Background In 1999, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. founded by Mr Niu Gensheng, a former employee of Yili, another Inner Mongolian dairy giant which is now Mengniu's largest competitor. It headquarters in the core of China Dairy Capital Shengle Economic Zone in Helingeer County of Huhhot, Inner Mongolia. Mengniu Dairy (Group) Co., Ltd. (Mengniu Dairy Group) has a …show more content…

Give every customer a hope-there must be a better life tomorrow. Marketing Mix Product: Mengniu products UHT milk, milk

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