sales are bound to increase, further running the economy. As the majority of students do not have a lot of disposable income, the free admission for students will be a huge competitive advantage.
SOCIAL:
Attending sports games is a very social activity that people tend to do in groups rather than alone, this is very beneficial to our marketing campaign as for every person we market too, a small group finds out about the event. By increasing attendance, we are generating a social hub which will be appealing for people considering attending due to a “fun” atmosphere. Furthermore, as young adults tend to post their activities on social media, this is a potential for free advertisement.
TECHNOLOGICAL:
With investments in high-quality
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With over 150 student-organized clubs many of which are sports related, this is a large potential market. Also, although club meetings are mandatory, clubs are typically searching for events to do together2.
Consumer analysis
Alumni: With alumni making up the large majority of the fan base at Westerns varsity games, we already have a very large and loyal following. With successful marketing in this target market, Morton should focus his attention on ensuring that alumni continue to return yearly by offering new events to keep the alumni interested.
Upper year students: Upper year students make up the large majority of the Western population, but as they are further in their education they have reached a point where their education is their priority. Despite having less disposable income, as upper year students will be going out less often (due to their busy schedules), they will be more willing to spend money on a more “luxury” night.
First-year students: With 4566 first-year students they are the longest-term potential clients, and are arguably the most social. First year students living in residence are often likely to attend events in large groups , there’s also a large concentration of these students in just 9 buildings. Also, these students often have to purchase food on a daily basis and tend to have the most disposable income.
Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.
The curriculum focuses on the social, business and cultural aspects of sports through hands-on activities and real-world case studies. Sports management students are encouraged to actively engage the faculty, academic advisors and alumni mentors who have successful sports management careers. Sports management students regularly run campus-based student groups, such as the Sport Business Association and the Michigan Sport Business Conference. The sport management alumni is made up of the largest body of graduates in the U.S. They provide support and guidance through networking, mentoring, internships and exclusive career opportunities. This includes undergraduate research opportunities and membership in pre-professional clubs. Most graduates go onto careers in professional sport organizations and corporate
The benefits of this will be less student debt, higher student populations, and more jobs will be available.
free tuition more students can dedicate the money they use from their jobs to focus on paying
For 150 years, college sports have been an important aspect of American universities and abolishing them would eliminate the benefits that they bring (“College Athletics Programs”). One of the greatest benefits of college athletics is that they bind the school to the community. People who live in a college town love to support their institution and showing up at numerous athletic events displays how far their dedication goes. Not only do college sports attract people who live in the college town, but also alumni and future students. The school’s spirit and unity extends far beyond the
One of the greatest obstacles that the NFL has had in introducing football globally is that many people outside of the United States and Canada find the rules complex and confusing. To help teach people more about football, the NFL designed an interactive website platform which teaches fans the fundamentals of American football (Hardcastle, 2012). The website seeks to directly address the queries, making it highly interactive. This website also serves as a foundation for advertising and promotional decisions; it can show executives which areas of the world are visiting the site, and showing interest in football which helps for deciding which venues to select for future NFL International games. The website also assists in identifying individuals with similar characteristics that have significant implications for the determination of marketing strategies; market segmentation (Market Segmentation, 2002-2010).
a.) Reaching temporary fans is all about timing. Often, the window of time to reach them is narrow. When communicating with them it is all about the value of the purchase and social interaction. Offering a memorable experience will resonate more with this particular fan. Local fans associate elements of sports consumption with a local, geographic aspect. The local community is a key component when attracting the local fan to a game. Stakeholders have a stake in the community, so reminding of this will reinforce the local affiliation with the sports team. The devoted fan segment should be targeted about personality, team, league, or sport. This fan will take advantage of free content via the internet on sport publications. Devoted fans are
Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is
The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include
Traditional marketing and Sport Marketing have similarities and differences. Being able to understand the similarities and differences would help someone comprehend both principles. Both principles share the Marketing Mix or 4P’s of marketing. The 4P’s are product (or service), place, price, and promotion. As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. I will explain the differences of the 4ps in traditional marketing and sports marketing.
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates over 200 stores throughout Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of products, delivering exceptional customer service and selling the right stuff at everyday low prices.
Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).
Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.
They have rowing, golf, cross country, and beach volleyball, just to name a few of the sports that are available at the school. Currently, their football team is doing pretty well, as they are seeded in the top 25 of Division I football and are in the hunt to go to the BCS playoffs. In addition to intercollegiate sports, UW also offers intramural sports and club sports. For their intramural sports, they offer everything from basketball to softball to soccer, but one thing that did catch my eye was that they have a 6 feet and under intramural basketball league, which is something I had never seen before. For their club sports, they are student led organizations that compete against other colleges. They club sports that they offer are sports that are in demand by the students, and not all of the common, classic sports are available as club sports. For example, they don’t offer basketball as a club sport, nor softball, but they do offer water polo, ice hockey, and kayaking, which must be sports that have a large enough student backing in order to be club sports. Club sports are competitive, as they do compete against other colleges, so I don’t think I am good enough to play a club sport, but I would definitely like to get involved in intramural sports when I go to college, since they sounds fun and a good way to socialize.
Over the recent years, campus recreation programs have received an increased amount of attention in regards to addressing issues of recruitment and retention and