Marketing Is An Essential Element

The function of marketing is to focus on the needs of consumers as well as consider wider influences (such as pressure from key stakeholder and an ever-increasing competitive business environment) to ensure that the very best decisions are made for the business. (Business Organisation and Management for QLD) This is the ultimate goal for businesses to enhance their current position by taking advantages of opportunities existing in the global market place. Benefits of marketing management include that better economies of scale can be achieved and new approaches will be recognised which can be further utilised. Also diversifying markets means more financial stability which will be talked about later.

Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.

Article is separated into two parts, the first part includes the background information and evolution of marketing, the second one shows us steps of building of marketing system with some examples from big and small companies.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

Society as a whole is undeniably associates with marketing. Kotler(1983) suggested that marketing impacts variation of individuals in difference aspects including all the citizens. For instance, the consumer with an unlimited need, want and demand that need to be fulfilled, reflects in the consumer behaviour study. Seller which applies to the market researches marketing strategies to obtain the highest outcome possible. The citizens could affect directly and indirectly as responsible for being part of the market through the changes of factors such as prices and demand. In consequence marketing is a way for the company to enhance their engagement with the external environment through the relationship of the market.The different aspect of the importance

What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Marketing is the managerial process which activities start from developing a product in market and end with consuming the products by customers. Marketing’s two objectives are satisfying the consumers need and achieving organization goals and objectives. Marketing main four elements are product, price, place promotion. Marketing should target their product on the basis of market and product feature as well as the condition of competitors. They should choice such target which gives them competitive advantage. For this, they should understand each element with the market condition. They should choice such target market which sustains in long run benefited. Another importance thing is that the current target is how different and distinguish from the competitors. In this market, they should have SMART objective.

The marketing management is one of the important and common department presented in all companies of the world. Similarly, marketing management is defined as one of the ongoing process that use to help companies to plan in an active manner for the development of any product or service, after that advertisement similar production within the active marketplace, do regular and active promotions to gain maximum customer focus than gain sales. (Carter & Lee, 2011)

Marketing is a form of communication whereby the value of your product or a service gets communicated through various channels of communication, with the goal of selling it either on a permanent basis or a short term basis. It’s now one of the most important aspects of selling a product or a service by creating an image in the minds of the customers and eventually leading them to buy it. To put simply, marketing is managing profitable customer relationships. The aim is to create value for customers and to capture value from customers in return. For instance, P&G (Proctor & Gamble), one of the worlds largest and the most respected marketing companies really does create value for consumers by solving their problems and cultivate deep connections with its customer base.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Marketing is the action or business of promoting and selling goods or services. A person who works in advocating for the good or service is called a marketer (Meerman, 2011). The main and most valuable purpose of marketing is to create awareness of a good or service to increase its sale. A customer is the most valuable business asset so marketing is mainly aimed at attraction of customers. It is therefore important for any organization to have a marketing plan. There are very many advantages of marketing in a growing an established business organization. Marketing helps the organization management to identify the different needs of the consumers. This is because a marketing plan should involve direct consultation with customers to know their