Marketing Plan For The Sonic 1000

1359 Words Aug 16th, 2014 6 Pages
Introduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multiple devices for different functions. This case study reveals which markets Sonic should target by examining the factors influencing consumer purchasing, inspecting the variables in segmenting markets, and evaluating the attractiveness of the target markets.
Consumer Purchase Influencers
Cultural
Culture is a major influencer in consumer purchasing. “These factors are often inherent in our values and decision processes” (4 major factors that influence consumer buyer bahaviour, n.d.). A person’s values are instilled on them by family, teachers, and other key people throughout their life. In most societies, there is social stratification or social classes. Those who share the same social class share similar values and behavior and have distinct product and brand preferences (Kotler and Keller, 2012, p. 153). Most buying decisions are made on the same values of their family. Most consumers share the same beliefs as their parents which create similar buying habits.
Social
Another…

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