Marketing Positioning Strategy For Chef Vending Llc Company

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Company’s objective and resources. Some attractive segments may no mesh with the long run objective.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total)

An executive summary for managers and executive readers can be found at the end of this article

Target Marketing refers to, “the choice of specific segments to serve, and is a key element in marketing strategy.” (Fahy & Jobber, 2015, p.128) Companies will have to examine and evaluate different segments in order to make a choice on which and/or how many different segments

Assignment: Practical Assignment (Group project) Project outline: Each group shall select a firm of their choice to conduct a marketing analysis of the company, and identify at least 3 strategic marketing issues that the company currently faces. The group is to investigate on the problems and recommend solutions. In the report, students should clearly communicate to the senior management of the company their objectives, findings, analysis and recommendations. Their suggested solutions must be original. Title: M Hotel Singapore Marketing Analysis Student name (s): 1. Chia Sian Jin, Calvin (S7833656J) 2. Shue Baozhu (S8527920C) 3. Tan Geok Kuan, Angeline