Marketing Proposal

Quick food styles are catching up fast because of more number of working couples, domestic fuel crisis, non-availability of reliable domestic servants and breaking up of joint family system. Neither time nor patience to prepare the ingredients and wholesome food in the house itself, the high price of ingredients and ready mix are also a significant factor responsible for the spectacular increase in the demand for Maggi noodles products.

Table Of Contents 1.0 2.0 3.0 Introduction Executive Summary Situation Analysis 3.1 Identification Of The Problem 3.2 Market Analysis 3.3 SWOT Analysis 3.4 Target Market Marketing Communication Strategy 4.1 Marketing Communication Plan/Objectives 4.2 Marketing Budget 4.3 Schedule for Key Marketing Communication Activities 4.4 Promotional Strategies 4.4.1 Advertising Strategies 4.4.2 Promotion and Public Relations 4.4.3 Sales Force 4.4.4 Comprehensive Support Program 4.5 Product Strategies 4.6 Distribution Strategies 4.7 Pricing Strategies 4.7.1 Potential Customer 4.7.2 Sales Forecast 4.7.3 Return on Investment (ROI) Conclusion

1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6. Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action plans b. New location action

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Our recommendation is to expand into sports equipment industry by offering a full line of snowboards and snowboard equipment in Europe.

Wendy’s has a number of strengths, possibly one of the most important of which Wendy's additionally offered a few interesting item such as Frosty and spicy chicken sandwiches. A further strength for Wendy's has been a unique worth menu that comprised of around 10 things that could be acquired for 99 cent. Wendy's all fast food ground sirloin sandwich chains, were currently anticipated that would meet new customer wellbeing desires without companioning the menu things on which the organizations were established. (Case study)

Kerry’s industry offers their products by using the widest technology based ingredients, flavours and functional ingredients in it. Their product portfolio of the scale and breadth of reviews is technology based, allow them to compete through world class solutions and have a competitive advantage to bring reviews to their customers. They are using the technologies that are related around Nutrition Systems, Taste Systems, Functional Ingredients and Actives which giving them to innovate and solve problems through unique capability. Firstly, Dairy and Savoury, the technologies that bring them to deliver solutions for applications through Appetisers, Savoury Snacks, Prepared Meals, Dairy, Soups Sauces and Dressings. Second is Cereal and Sweet,

Based from the survey conducted, 90 out of 160 people answered that they are expecting a lot with the flavor and taste since our main product is fried chicken pops and wings, which is served with the customer’s chosen flavor and dip. They also mentioned that they want it look and tastes mouthwatering and the aroma is really good. Next is the Service quality. The target market is expecting the service to be fast and efficient in responding with the needs of the customers and the employees are well-mannered.

This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the

There are many factors to consider when marketing a new or existing product. Segmentation, targeting, and positioning are important when identifying the specific target market, examining the role that consumer behavior plays when applying basic marketing concepts, and examining the impact of purchase trends on consumer behavior. Internal and external influences on consumer behavior are all factors that must be considered when applying marketing strategies. Learning and memory theories are also factors considered when applying marketing strategies. In addition, strategies for

Since cooking is a thing that people often lazy to do, especially when they are quite busy with their university life or at their job, people consume Indomie as a simple way to eat because cooking it only took about 3 to 5 minutes, this makes Indomie as a ‘saving time food”. In addition, the taste of Indomie noodles matches the taste of this generation, who love pasta and fast foods. Thus people eat instant noodle as a convenient choice to save up time, in addition to saving money.

Basic demographic information: The age, sex, geographical region, marital status and so on of our existing and potential customers and clients. In-depth demographic information provides details on grouping 's preferences and buying habits.

To launch a new product to account the market share and get fat profits in this changeable and competitive market today is not a simple work. According to the Chief Marketing Officer in the AMA () , it is told that the new definition of marketing has changed marketing to an educational process. This means that the mainly role for marketing is going to take on the needs of the customers and stir the launch for new products to deliver the values to make the final customer happy. In this article, centering on the customer needs in the marketing, it will analyze and evaluate the role played by marketing during the process of developing a new product, using the STP and Marketing Mix Four Ps theory systems.

The first strengths are brand name and image. Our company has strong brand name in the world. It is the no.1 fast food company by sales. Our image is recognized everywhere. Hence, the company will run smooth and efficiency in the new market. We should base on this strength to develop the restaurant in Hanoi.

Executive Summary Current Market Analysis - Macroenvironment Current Market Analysis - Customer Market Description Product Review Competitive Review Channels and Logistics Review Marketing Objectives Marketing Strategies - Product Marketing Strategies - Price Marketing Strategies - Place Marketing Strategies - Promotion Execution Plan Budgets Controls Appendix - References