Marketinn Plan for Muji

According to a recent “Purchaser Influence Survey” by EXPO provided to eMarketer, over 92% of U.S. mom internet users trust peer review more than manufacture’s brand information. This is an example of new media, If you are new to this field of study as I am, you may not fully understand what this means. The internet and its technologies have led us into a new direction of self expression.

1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6. Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action plans b. New location action

This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D.

The aim of the report is to research, define and analyse the target market, segment, competitor product and marketing mix as they are important prior to the product launching.

Social-cultural factors outlines the basic beliefs and values of consumers. It is the forces that influences an individual’s way of thinking, lifestyles and behaviors. Marketers must take into consideration the various characteristics of the consumers it is going to sell or target as this is vital in the development of marketing strategies, therefore, making the product or services appealing to customers. One important development is the changing and growth in racial and ethnicity, affecting the changes in culture as new values, ideas and attitudes are learned and shared by different social groups. Sociocultural factors can have an impact on marketing activities which are influenced by the improvements or advances in technology and the ability to instantly transfer ideas via the internet. There are also the advancement of connectivity through social media (i.e., Facebook and Twitter) and telecommunication (i.e., Skype or Viper Chat). In the past, none of these technologies existed, most communications were done via letter writing, telegram and not many had access to computers or the internet. In today’s society, with all these new technologies in our grasps, this gives the consumer the advantage to research about the product or services and comparing prices before buying. It also allows the consumer to buy with safety, security and control in mind. The marketing department of a company need to be aware of the current needs and wants of consumers in order to develop a

Use the current and historical marketing information to help us finding the required marketing situations and future development directions

One of the several major factors that influence mass consumption is advertizing. Diverse perceptions occur in the

This paper will propose a Marketing and Operations Strategy that will be presented to the Board of Directors. After completing the research, a company will have the knowledge to assess market segmentation, channels of distribution and logistics, supply chain management, and marketing research tools (Northcentral University). Companies are investing more money in their marketing and operation divisions to remain competitive in the business environment. For a company to remain competitive with their competition in business, it is imperative for a company to be up-to date on the latest technologies because without an effective marketing and operation strategy it could determine if a company will see an increase or decrease in productivity.

MUJI was discovered in 1979 as a Japanese retail company that sells all kinds of household and consumer goods. It sells household items, kitchen utensils, fashion, fixed, electronics, home appliances, cosmetics, food and furniture. Its main business includes MJUI Café, MUJI, MUJI campsite, flower shop and household items. The company also engages in construction works such as MUJI houses. In the early 1980s, MUJI had 40 products from stationery, men's and women's clothing, food and even cars. Its main business includes: MUJI cafes, MUJI, MUJI campgrounds, florists and household goods; the

EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
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Understanding and application Of Marketing Principles Of Kaffel Ltd.   Table of Contents Understanding and application 1 Of 1 Marketing Principles 1 Of 1 Kaffel Ltd. 1 Introduction 2 Task-1 Understand the concept and process of marketing 2 1.1 Explain the various elements of the marketing process. 2 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for goodsin different markets. 6 2.3 Choose a targeting strategy for a selected goods/service 7 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7 2.5 Propose new positioning for a selected goods/service 8 Task-3 Understand the individual elements of the extended marketing mix 9 3.1 Explain how goods are developed to sustain competitive advantage 9 3.2 Explain how distribution is arranged to provide customer convenience 9 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 11 3.5 Analyze the additional elements of the extended marketing mix 11 Task-4 be able to use the marketing mix in different contexts 12 4.1 Plan marketing mixes for two different segments in consumer markets 12 4.2

In the past decades, the role and form of marketing has rapidly evolved to match the now global environment. This rapid growth and change has made it necessary for

This chapter will firstly summarize the findings, and then will link the findings with the previous researches in order to discuss this research. Aims and objectives will be assessed in this chapter, in addition, the practical marketing implication will be shown, and finally, this chapter will talk about the limitations of this research, and will make recommendations for the future research.

The aim of this report is to provide a comprehensive marketing analysis that will examine the product’s strengths, weakness’, opportunities and threats. As well as, discuss the business’s objectives for this product. Furthermore, it will outline the marketing strategy using the 4 P’s of product, place, price and promotion. However firstly it will discuss the current situation and the target market.

➤ Current marketing situation: This section presents relevant background data on sales, costs, profits, the market, competitors, distribution,