Hi, my name is xxxxxxx and this is xxxxx. Our talk is on Topic 10: Distribution strategies. The first question asked us to examine Marketing Distribution Channels.
Identify and describe the marketing distribution channel system currently being used by the company and product and highlight the types of wholesalers and/or retailers used.
A distribution channel can be defined as a set of interdependent organisations and firms that are involved in the process of directing products from producers to end consumers.
Marketing Intermediaries are an integral part of this process and can be seen as 'middlemen'. They are used to help the company promote, sell, and distribute its goods to other necessary intermediaries or ultimately - the final
…show more content…
Exclusive distribution involves a limited number of intermediaries given exclusive rights to distribute the company's products, so as to limit number of channel members to one intermediary in each geographic territory. An example of this type of distribution can be easily found in the automotive industry, with prestigious brands such as Porsche, Ferrari, Jaguar and Maseratti all having a limited number of dealerships.
Selective distribution involves the use of more intermediaries than that used on an exclusive basis, but still fewer than all possible intermediaries. A limited few intermediaries are used to sell the product within a given geographic region. This is a technique employed by many television or furniture companies. Clothing companies such as country road and Tommy Hilfiger as distribute in this manner. Using selective methods enables means company does not have to spread it efforts out over a large area, this gives a higher amount of control and usually results in lower costs. Companies can then concentrate on relationships and interactions with intermediaries so as to maintain a good image and to improve the overall selling effort.
Intensive distribution is used by producers of convenience goods and common raw materials. Intensive distribution is a strategy which entails the use of all possible and suitable outlets for the product. This type of distribution is highly competitive and is often sought by manufacturers of high-volume,
=Channel distribution is the path that a product takes from the producer to the consumer and physical distribution is the actual movement of products that path.
Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.
As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.
Selective distribution is a type of retailing that is used by Nordstrom. The company examines each possible site for a new department store prior to building in that area. This type of retailing helps them to keep up the distinctive quality that they are popular for. According to the authors:
vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the
32. A channel of distribution is part of a broader network of relationships called a supply chain.
Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing
A marketing channel is simply a path that flows from sellers to end-users (customers). Traditional brink and mortar marketing channels can include intermediaries such as manufacturers’ agents, wholesalers,
Conducting an overall market analysis helps determine the target demographic and demand for your products, as well as your competitors and their distribution channels . Because Clear-Springs, Inc. wanted to maximize its profits, it operates strictly using E-Commerce. An online channel is disruptive to the traditional ways of marketing and distribution. Online selling
A distribution chain also known as value chain can be described as a set of interdependent organizations or businesses involved in making a product or service available, from producer to end customer (Kotler, et al., 2012).
Distribution is very important in the marketing mix because it deals with making products available when and where customers want them. As with all of the elements included in the marketing mix, place/distribution can be the difference between a successful or an unsuccessful business. The specific characteristics of The Olive Barrel’s place/distribution are the store’s physical location, its product distributors, and its availability to the customers.
Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of its early history, but is now integral to the success of airline organizations.
Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors
Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor
Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.