Marketing Strategies For Mobile App

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The significance of search to the success or failure is the development of applications and software’s expectations. Furthermore, they are a task that all companies have to take in the mobile computing market. Whether if it’s Apple, Google, Facebook or any other famous companies, they need to be looked into great detail and precision. The importance is that Google based their growth predictions in mobile applications. The scenario for mobile applications is that Google has been the tough competitor of mobile IT firms. Facebook and Apple have tough competition even when a common platform for application usage is formed. Their strategy will succeed if they create a strong business strategy that competes each other and gain revenue, in addition, that they will receive a stronger reputation towards each

The evolution of mobile applications has been steady in recent times. Applications are shifting from stand-alone platforms to being integrated into comprehensive mobile strategies. A lot of app development companies are having a re-think on the reasons why they began their app development journey in the first place. It is no longer a great deal to have an application or lots of application just for the sake of having it. The tremendous impact of mobile has been recognized, and it is now being evaluated as a vital part of the business, but how mobile application is being promoted has to be reassessed.

Technology and its dynamic nature have stretched to significantly impact the mobile marketing industry, leading

The hottest marketing and publicity tool around now is a mobile app, this is because of its numerous benefits. In fact, mobiles apps have become indispensable to businesses of today.

Its expansion in China is allowing Lenovo to push its products into more emerging markets, slowly increasing the global profile for its Smartphones. This is ultimately the strategy Chinese firms should pursue, as it allows them to increase brand awareness of their Smartphones. Western Firms have seen their market share fall, because Chinese firms have been able to launch more products which are similar but have a few exclusive features for the Chinese market. The other big factor is price. Although Chinese mobile operators such as China Unicom subsidise the cost of products such as the Apple IPhone, the cost is still beyond the vast majority of Chinese mobile phone users whose average salary is around £5,000 a year. In 2011 smartphones costing less than $200 made up 40% of Smartphones, whereas for devices costing in excess of $700 accounted for only 11% of the market. This shows that the low-margin cheaper products made by Lenovo and other Chinese manufacturers are clear winners, over the higher quality products made by Apple and Samsung. It is also apparent that there is also a clear preference for the Google produced Android Operating System over rival ones such as IOS by Apple. The Android System between 2011 and 2012 has built a dominant market share making up 86.1% of the total Smartphone operating systems in China.

SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business markets, taking advantage of opportunities

Uber is an international company founded in 2009 and headquartered in San Francisco, USA. It consists in the designing, marketing and operating of a mobile application available on all platforms, ‘Uber’, which enables consumers to call a taxi and track it very easily. Moreover, it is a cashless system that has always been on top of technological advancement, thereby taking the lead over other private hire companies until recently. Uber’s drivers are crowd-sourced and do not need to be certified by the city or local government in which they are operating.

Mobile app development doesn 't just enhance sales but also creates new frontiers for eCommerce such as monetizing faster deliveries and other special logistics services, making it easier for global customers to shop and order in their native languages and changing how people browse and shop by optimizing searches through deep links that are embedded within the apps. Even regular retailers throughout the global community are now exploring the benefits of marketing B2B products, so eCommerce companies face performance pressures from constantly evolving business threats and customer buying behaviors that are often defined by loyalties to their mobile devices and favorite mobile

As a shopper, have you ever forgotten to purchase something at the store? Has it ever taken you too long to buy a short list of product due to backtracking or lack of assistance from store associates? Well, the marketing plan that we have developed is to create a Smartphone App that we have named CartGuider. The main intention of this product is to assist consumers in finding the location of any in-store item within an established market that provides goods and services. Other uses of the CartGuider app include allowing customers to save their favorite items or lists for future reference, price match the item the consumer has a want or need for with other markets within the vicinity to find the most effective deals, assemble ratings and reviews for the product or service, and giving the consumer the power and ability to enter in their shopping list to have the items categorized in a mapping format that will eliminate the amount of time spent in the store. This feature will also give the consumer the ability to submit their shopping list to the market of choice to have assembled for in-store pickup and make payable through the app.

The statistics in favor of app development for eCommerce leave little doubt that apps have become the most rapidly growing mobile technology that consumers have embraced at all levels. Even B2B customers use apps to compare product prices, features and important shipping options before placing orders, and social media 's popularity with app users promises to deliver extraordinary exposure to ideal potential customers. Therefore, key decision-makers in major eCommerce companies have some important decisions to make: whether to develop a proprietary app, how to write and test it, which partner to use in the development and whether their current eCommerce platforms can handle any ancillary issues that arise when integrating one or more apps into regular business operations.

As consumers spend most of their time engaging in online shopping apps, scheduling business appointments and playing online games on the mobile phones, business owners have tapped into this bandwagon to develop apps tailored to their customer needs. This is a smart move by businesses especially in the 21st century where virtually everything is reliant on social media networking. In the last decade, mobile apps are enhancing business to business (B2B) and business to customer (B2C) collaborations. It is the age that e-commerce is inevitable for every entity that seeks to connect with its customers and trading partners alike. In this context, the business is seeking to assess the suitability of creating an app for its customers to use. This

However, there is a big challenge. App development exploded and right now, there are too many mobile apps around. Indian app developers are still churning out different categories of apps by the day. It is no longer enough just to have an app, you now need to optimize your app to be noticed. App development is no longer

Mobile phones have gone through a vast evolution since 1983. It is also a core makeup of the modern consumers’ life. Nevertheless, the company still not sure whether revenues would follow users to the mobile market and also worried about the ability of the enterprise which can monetize mobile devices to make extraordinary profit successfully.

With the increasing role and the steady advance of technology throughout the recent decades, the use mobile devices as smartphones and tablets have widespread among people, and their boom continues to skyrocket around the world. Those little squares (Apps) on our smartphones, bring us new possibilities for streamlining various facets of our lives as well as a new way to develop businesses. Nevertheless, some doubt could arise among users regarding the creation process of mobile Apps; this paper outlines and unwraps the general steps (Idea, strategy, design and development) involved in the development process of mobile Applications in a direct and digestible way.