“Lyft is all about taking cars off the road via ridesharing. This is NOT merely a cool new use of technology to efficiently onboard and route more cars, cabs, town cars and limos. Lyft wants to use technology to get everyone who currently owns a car to join a trusted information network to share rides.” – Scott Weis, 2013
As an employee of the company for over 13 years I have seen many changes in the business and supply chain strategies of this organization. There have been numerous and frequent changes in management all the way from the lower level of Trainmaster to a mid-management level of a Superintendent to upper level of Chief Operating Officer. The one constant during this time was the Chief Executive Officer of Michael Ward. In my time as a major in Supply Chain Management I have learned many useful techniques and strategies that will better integrate the business strategy with the supply chain strategy that will enhance profitability, shareholder value and employee satisfaction. Having additional
Through the video, I have learned that Uber is not the first one come up the idea of sharing cars. Jitney has applied this idea over 100 years ago, and it was created or invented by LP Draper. He saw people stand in a long line waiting for trolleys to take them to where they want to go, and he came up an idea, why not put a sign on the car that takes people to where
Standing out online is tough to do in a field that has so many professionals. Optimized360 offers SEO solutions and web design for professionals in the dental, medical, chiropractic, and optometry fields. Optimized360 helps you connect with new and existing patients on social media networks, as well as gain new patients with a strong online presence. Each service that Optimized 360 provides has three different options to choose from. Every website includes setup, content, hosting, and tools. Furthermore, every marketing plan includes keyword research, Adwords account, and accurate geo-targeting. The medical and dental SEO packages that Optimized360 offers include local and directory listings, geo-targeting, on-site optimization, Google specific
uninsured. uber does not solicit tips and is cheaper than taxis. uber drivers do not have to take a
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the
O.P.E.N. involves on-demand, personal, engaging and networked. Open branding is a brand shifts its communication platform from traditional to innovative. This novel platform allows customers to share their thoughts and ideas directly on the marketer’s website. With the increase number of new technologies, customers are no longer interested in traditional market because the traditional market lacks communication with their customers and this results in lower consumer loyalty for a brand. Open branding strategy gives the traditional market an opportunity to improve their relationships with customers. Consumers want to engage more on market today, and they want their voice to be heard, so many brands shift their strategies to keep their paces in the digital era.
What is the product offered by the Daytona International Speedway and the Daytona 500? How does the Daytona 500 create and deliver customer satisfaction through the five types of utility?
Tesla Motors based in Palo Alto California, was founded in 2003 by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning. This American company designs and manufactures electric-powered automobiles and operates as an Original Equipment Manufacturer (OEM), manufacturing electric-based power plant components for other automakers. Tesla is currently investing in the design of battery-efficient, cheaper, mass-market electric car models.
Uber Technologies Incorporated launched in 2009 by Travis Kalanick and Garrett Camp. Since then, the company has expanded into an estimated net worth of $6 billion. Today, Uber has become a recognized global household name. With its mobile application, any person who has a smartphone can join the ride-sharing services. Uber is currently servicing in over 60 counties and 404 cities worldwide. Everyone loves the convenience of on-demand hauling services with just a click on their smartphone. However, does this hype worth risking your safety?
Michael Porter classified market attractiveness by five forces: industry competitiveness, potential entrants, substitutes, buyers, and suppliers (Keller & Kotler, 2016). Long-term attractiveness depends on the five forces, and help determine the overall attractiveness of each market segment, and the needs of those within the segment. Market segment refers to a group of customers who have similar sets of needs and wants (Keller, Kotler, 2016). Geography, demographics, psychological and behavioral variables are used to decipher if the services Uber has to offer meet the wants and needs of its consumers. After identifying and grouping customers based on their similarities and differences, the overall attractiveness for each segment must be identified. The market segments must be identifiable, measurable, actionable and stable.
Uber is a global transportation technology company operating in more than 600 cities worldwide. It is a ridesharing service that can be accessed only though a mobile application. The company claims to provide the “easiest way” to get anywhere and anytime you want at low-cost (Uber.com, 2017). Uber is one of the pioneers in the shared economy that has been very successful so far to attract and retain customers, both drivers and riders, despite protests and legal issues.
Attracting younger customer also help us improve brand image compare to competitor. From data (Chart 4) we can see that BMW driver are younger compare to main competitor, such as Lexus and Mercedes, if we can make BMW brand attach with “young “ and then make other competitor brand look old this will help to attract more younger customer and make them commit to use BMW for the rest of their life. Another thing that we can see from BMW customer base is while average ages of BMW owner are younger but their average incomes are higher we make people remember that BMW is the car for “highly educate, bright, affluent person who want to have a great driving experience”. If we can own that position which utilize BMW strong point as “Ultimate driving machine” then push other competitor to “car for boring and old people”. This campaign also improve brand image by reduce bad thing that associate with BMW brand such as “Status symbol, Yuppie-Machine” and also stress what BMW is all about “amazing performance” and try something new and exciting. This show people what make a BMW a BMW which is the main purpose of this campaign.
Uber stands out from the rest of the crowd with four basic utilities that add a lot of value to the customer experience. Uber first needed to form a way for not just one person to ride but for multiple to ride and everyone in the Uber vehicle would split the difference in the price of the Uber ride. Then Uber had to figure out a way to get an Uber to the customers in a timely fashion. To complete that task Uber employed 160,000 Uber drivers by the end of 2014
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and