Marketing Strategy For Cosmetic Products Essay

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

chemicals and start flushing them out of our system”. (Source B). One of these, are a chemical

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important. “Easy” Shows that you do not have to be a professional makeup artist to make this product look its best and that it is easily accessible to whomever may be seeking out the product. “Breezy” is shown by the star applying the product in front of you, displaying how fast you should be able to put on the product, because if this busy star has the time, than you do as well. This ongoing Covergirl Cosmetics campaign is used to inspire the woman in her everyday life to be the best she can possibly be through confidence in looking her best.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

• Can be used as a clear gloss over any lipstick or underneath it, as a primer.

One tube of lipstick is seventeen dollars verses NYX four to six dollar lippies. MAC’s pore clogging foundation is thirty-three dollars for only one ounce of product. While NYX foundation is only eight dollars for 1.25 ounces of product. MAC charges sixteen dollars for “wax paper”, I mean blotting paper, which you can buy at NYX for 1.99. MAC lipstick ingredients are, “Ricinus Communis Oil, Diisostearyl Malate, Trioctyldodecyl Citrate, Lanolin, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Octyldodecanol, Ozokerite, Silica, Polydecene.” NYX ingridients read, “Ricinus Communis Oil, Diisostearyl Malate, Trioctyldodecyl Citrate, Lanolin, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Octyldodecanol, Ozokerite, Silica, Polydecene.” As one can see the ingredients are the exact same, meaning NYX is an exact dupe for MAC lipsticks.

1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets.

Lightweight, creamy, discreetly opaque, M·A·C Concealer provides smooth, long-wearing, invisible coverage for all skin blemishes.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Skin treatment products are often sold next to the cosmetics, but in reality are not cosmetics themselves. Skin treatment products are created with the purpose to improve the natural condition of the skin rather than purely the aesthetic. Cleansers, astringents, toners, acne medications, sunscreen, and lotion all help the skin stay healthy and free from blemishes. In the past, it used to be that consumers

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.