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Marketing and Logistics

Decent Essays

The similarities and differences between the major marketing and major logistics objectives.
Although marketing and logistics can be classified as two totally different subjects in the University, there are a lot of similarities, and undoubtedly, some critical differences. In this article, I will begin by discussing the similarities and differences between major marketing and logistics objectives, followed by some other discussion on warehousing and inventory management issues.

First of all, one of the major objectives of both logistics and marketing is to maintain or strive for the lowest cost. The best marketing is always free marketing, if the company does not have to pay for any promotion and sales budget, customers and clients …show more content…

Such feature becomes one of the similarities between marketing and logistics.
Generally speaking, marketing and logistics are two components with totally different properties. The objective of marketing department is to look for maximum income; on the other hand, the objective of logistics is to spend minimum.

Warehousing
Warehousing can be regarded as one of the leading strategic logistics instruments because a warehouse is playing a key part in ensuring a company meets its productivity goals. In addition, warehousing is very important in a logistics system. In 1998, warehousing is defined as the part of a firm’s logistics system that stores products (raw materials, parts, good-in-process, finished goods) at and between point of origin and point of consumption, and provides information to management on the status, condition, and disposition of items being stored. (Lamber et. al 1998)
Benson et al. stated that warehouses are a part of an overall effort to gain place and time utility in 1994. As warehousing contributes to the increased speed of material flows from the beginning to the end-users, warehousing processes are very important. By integrating all the points and functions of warehouse, it is believed that warehousing can be regarded as one of the leading strategic logistics instruments.(Lee, 2003)

3 Basic functions of warehousing
A warehouse can simply serve three functions, one is to store product. After the

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