Question 1
List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market.
External Environment (Chapter 3)
Question 2
Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry.
Product (Chapter 8)
Question 3
Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical product life cycle. Briefly explain the typical marketing mix variables that occur in each stage. Provide an example of a product or service that you feel reflect each stage of the product life cycle and justify your reasoning.
New Product
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Explain how classifying consumer goods might assist in the development of an effective promotional mix.
Question 15
Why is it important for organisations to segment their market? Discuss the processes involved in selecting a target market.
Question 16
List and discuss the characteristics of business-to-business marketing. How does the buying business buying decision process differ from the consumer buying decision process? Question 17
In what circumstances would companies introduce new products using a marketingskimming pricing strategy and a market penetration pricing strategy? Explain each approach providing examples to demonstrate your understanding.
Question 18
Not all marketing channels are suitable for all products or for all businesses. Identify the four ‘common’ marketing channels for a consumer product and describe the advantages and disadvantages for each pathway.
Question 19
List and explain the key criteria used by organisation’s to select the promotional mix elements. Identify two main advantages and disadvantages of using each of the following mediums: magazines, TV, newspapers, radio, direct mail, outdoor advertising and the internet.
Question 20
In market research terms, what is meant by primary and secondary data. Provide examples to demonstrate your understanding. Summarise the main advantages and limitations of using mail,
Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour
____ 2. The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.
He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébéniste has direct and indirect competitors within the retail and online stores. In the next three years, Ébéniste will focus towards increasing profit and exposure in order to gain market share.
This analysis paper will explain if Dr. DoRight of Universal Human Care Hospital can manage when he discovers that patients inside the hospital are dying as a results of a extent of illegal practices by doctors, nurses and careless supervision of oversight on their be half. Also question the rights of staff to health and safety within the work place and address the duty of loyalty, and conflicts of interest between internal and external
AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,
According to our period to period Tradeoffs Plot, Allround remained the leader in symptoms relief but at the same time was under priced. Because Allround’s price
The IRS Announcement 2002-18 states “these promotional benefits may generally be exchanged for upgraded seating, free travel, discounted travel, travel-related services, or other services or benefits. Inquiries centered on the taxability of frequent flyer miles or other promotional items that are received as the result of business travel and used for personal purposes. There are numerous technical and administrative issues relating to these benefits on which no official guidance has been provided, including issues relating to the timing and valuation of income inclusions and the basis for identifying personal use benefits attributable to business (or official) expenditures versus those attributable to personal expenditures. Because of these unresolved issues, the IRS has not pursued a tax enforcement program with respect to promotional benefits such as frequent flyer miles. Consistent with prior practice, the IRS will not assert that any taxpayer has understated his federal tax liability by reason of the receipt or personal use of frequent flyer miles or other in-kind promotional benefits attributable to the taxpayer’s
The things that have changed the super bowl are very significant. Everything is important. The first factor that changed the Super bowl is mobile devices, laptops, and tablets. Secondly, with the devices comes what they do for the companies, many people tweet, use Instagram, and have Facebook to talk about adds which get the companies name in minds. Spreading the company names to people which then they pass on to their friends, and so on and so forth. “The point is that now, more than ever, advertising during the Super bowl isn’t just about gaining huge exposure by running a single ad or group of ads in a television event with a huge audience. Instead viewers watch, buzz, share, click, stream, and respond to Super bowl ads before, during,
The Internet is a way to advertise because time is everything and physicians do not have time because the increase in demand; so it is convent for pharmaceutical manufactures. The negative aspect is the loss of one-on-one conversation or presentation, which are a big positive aspect. Free samples are a positive way to advertise drugs and allow doctors to try them with patients before they purchase in bundles. Journals are a positive insight and still growing even after the adaption of technology trends, which is a positive approach it is still good to know people, especially physicians take the time to read and find more information. Workers show a positive and negative approach to marketing techniques