Maslow Needs Theory

According to Maslow’s Needs theory, based on the fact that a person is justified as long as he still has not reached a certain level of satisfaction, has a better understanding of the fact that human motivation leads to a broad spectrum of their needs we could say that in order to motivate people, the manager has to give employees the opportunity to meet the needs in a way that together lead to the organization's objectives.

Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and

Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;

Psychologist Abraham H. Maslow is the developer of Maslow’s hierarchy of needs. The theory covers human behavior in terms of basic requirements for survival and growth (Cengage, 2002). The theory was developed in the early 1960’s. During this time psychology was taken over by two different views. One side was the human behavior and the other one was the behaviorist. Maslow explained that psychoanalysts had not accomplished the task to consider the behavior of healthy humans. He also mentioned that many subjective experiences that related with human behaviors were being ignored by behaviorist. In the beginning Maslow examined motivations and experience of many healthy individuals. He recognized that there are many requirements in this theory that are important for human survival and to help motivate individuals. He conceptualized different human needs as a pyramid with five levels in

Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.

Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into

With this being said, motivation is very complex and is continuously fluctuating over time (Maslow, 1954). Getting employees optimally motivated is very difficult, due to the various components that go into motivation. However, when an employee is positively motivated, they will be able to accomplish any task set in front of them.

Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a

As it was mentioned before, the key idea of Maslow’s Hierarchy of Needs theory relates to the existence of several sets of motivation and needs that govern human behavior. Hence, the major concepts of this theory include certain needs that are grouped into sets based on their place within the hierarchy of all the needs. The first version of the theory has five needs, which are divided into

Salaries play an important role especially in the first two stages of the hierarchy; we all need money to survive. Another theory is the Alderfer's ERG Theory; Alderfer has modified Maslow's hierarchy and has shortened the five needs into three, existence, needs, relatedness needs and growth needs, existence needs: refer to basic survival needs that everyone needs to satisfy. Relatedness needs: relate to interpersonal contact, social and emotional acceptance, status and caring. Growth needs: are development and sense of self worth. Herzberg’s Theory of Motivation Herzberg's theory of motivation is quite different than the other motivational theories. Herzberg stated that there were only to kinds of factors in any job, hygiene and motivation, the motivation hygiene model is based on the idea that one set determines dissatisfaction (hygiene) and the other set determines positive satisfaction (motivational theory). The hygiene set contains the company policy, administration, working conditions and job security. According to Herzberg’s findings he suggests that if these conditions were unsatisfactory they would most certainly be heading towards physiological or psychological withdrawal from the job. These conditions must be met for an individual to be motivated in work, however, other conditions and factors must be met, this proves that in order for an employee to perform his or her work in an

Maslow’s Theory can be applied to many areas of human action and interaction, including management strategies of employee motivation. To fully understand how a hierarchy of needs can be applied to management, we must first look at the original work of Abraham Maslow and how it defines needs as motivational factors.

The principals of Maslow’s Hierarchy of Needs outline our behavior and actions as being driven by a ‘hierarchy’ of needs; lower level needs, like survival, must be satisfied before motivation moves on to meet higher level needs, such as ‘connection feeling’ and self-actualization (iwise2.com, 2012).

Abraham Maslow’s theory of the hierarchy of needs is an arrangement of the innate needs that motivate behavior, from the strongest needs at the bottom to the weakest needs at the top. Maslow’s hierarchy of needs has five levels. The bottom level is Psychological in which you worry about getting enough food, sex, sleep,homeostasis, breathing, water, and excretion. The second bottom level is Safety in which you mostly need safety of house, employment, body, morality, family, health, resources, and property. The middle level is love/belonging in which you need friendship, family, and sexual intimacy. The second top level is esteem in which you need self-esteem, confidence, achievement, respect of others, and respect by others. The top most level is self actualization in which you need morality, creativity, spontaneity, problem solving, lack of prejudice, and acceptance of facts. Self-actualization is the fullest realization of a person’s potential. As you move up in the hierarchy, the needs become more human and less basic.

If the basic needs are satisfied at least to a minimum, then other needs are developed.

A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.