Essay on Mass Com/340

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University of Phoenix Faculty Material Mass Communication Test Underline the best answer to the following 30 multiple-choice questions. 1. Media criticism a. is the analysis used to assess the effects of media on individuals b. should be based on well reasoned arguments c. can be negative or positive d. all of the above 2. Three reasons American media products dominate the global scene are a. diversity, the English language, and synergy b. freedom of expression, diversity, and big business c. freedom of expression, the English language, and censorship d. freedom of expression, horizontal integration, and big business 3. The American media and government are interrelated in three ways: a. Regulation,…show more content…
less specialized and more segmented 10. Which of the following is NOT an advantage of digital technology in theaters? a. Films can be distributed as electronic data through high-speed connections. b. Theaters can show live events. c. Employees can choose trailers from a computer screen. d. Equipment is inexpensive. 11. Movie ratings are a. voluntary b. required by federal law c. required by state law d. required by the Motion Picture Production Code 12. The Recording Industry Association of America battled the file-sharing threat by a. threatening college administrators if students used the college's Internet connections to download music b. attempting to close down websites that distributed music c. trying to stop the manufacturing of digital recorders such as the Rio d. all of the above 13. Covering, an industry practice in the 1950s, occurred when a. record albums came out with cardboard covers b. white singers released traditional black tunes c. music was recorded on separate tracks d. none of the above 14. Clear Channel stations stopped playing the Dixie Chicks’ music in 2003 after one member a. posed nude b. was arrested for drugs c. criticized President George W. Bush d. all of the above 15. The radio industry today is becoming a. segmented in terms of ownership b. segmented in terms of audience c. all of the above d. none of the above 16. The FCC regulates a.

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