Mercan System Inc.

2. By performing some research over the internet, I found out some figures that could justify the attractive of the Indian market. For instance, globally more than one billion people lack access to safe drinking water and approximately 2.4 Billion people

In fact, Brita has focused their R&D into the taste of water not the technology of purification. If they focused on the numerically expressed technology, it might be easily threatened by competitors with better number. They targeted their purification system with emotional and sensitive benefits (abstract but in-comparable) not functional competition.

Nurtured by the owner of Parle, Mr. Ramesh Chauhan, Bisleri became synonymous as ‘the’ brand in the bottled water industry. From those initial days to the

The market segment for prill beads in Australia is purified drinking water. Market research has shown that premium quality water substitutes such as purified, filtered and bottled water are seen as luxury items due to the abundance of quality Australian tap water (Wu, 2016). Nevertheless a growing health and wellness trend and rising disposable incomes have expanded the

The water filtration industry was experiencing some shifts in the competitive landscape and now Clorox, a market leader, is considering several options to maintain its dominance in the market. Couric is considering allocating resources to launch a faucet-mounted filtration system in response to emerging competitors, notably PUR.

Marketing is challenging for Wilkerson because they are no longer holding a competitive advantage in the valve product line, nor are they price leaders in the pump line.

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

For this project, you are required to create the GUI for a timekeeping/payroll system for CMS.

The biggest impediment is that the Clorox enters an already existing market and the dominant market leader, PUR, has well developed its “PUR Ultimate” system. Moreover Procter & Gamble are about to take control over PUR. It is also likely that the sale of

This company must strictly follow state and federal laws and regulations for water treatment to ensure that the water being delivered to customers is safe and clean. People can become sick or slowly poisoned, especially by a high arsenic or fluoride content, if water is not treated properly. Due to mining

strong competitors in the away from home market, Filterfish, and Flavia. There are some other

Opportunities: Sustainable development is a major issue been concerned by us. In Australia, water scarcity is one of the major issue. Bluescope Water was established in 2004 in anticipation of increased water scarcity by developed and released a range of products, rainwater tanks, to ease the pressure of water resources. These new brands will bring great economic and social benefits.China, Russian Economic and Middle East steel demands remain strong thus global steel prices keep high. These make good opportunity for Bluescope to earn profit at international market.

Also Aqualisa didn’t have an extensive advertising campaign and seems to believe that its new product will sell itself. They had a one-tine-only print advertising campaign in The Mail on Sunday magazine and spent only about 19 % of its budget expenses on marketing (2,724,000/14,469,000). I believe they can increase marketing expenses for new product to at least 25%-30 % and spend 4,000,000 euro. This will affect its profit a little but will help to build product awareness and customers’ education which is important on the product introduction stage. Thus, Aqualisha developed product with package of benefits that customers’ want but failed properly introduce its new shower to the customers by providing presale education and post sale customer service. As we learn from the marketing management course, introduction is the challenging stage, especially for this case because plumbers have had a previous bad experience with innovative products. So it is critical to effectively communicate value to the plumbers as well as provide plumbers with warranty that allows them to claim reimbursement from the company if the product fails. This will help to build trust and support. Best way to communicate value to the customers is to advertise the product in the trade press, lifestyle magazines by emphasizing the benefits of new shower such as easy and quick

successes that have contributed to their growth. The business was founded in 1966 by Heinz Hankammer in Germany with a clear vision in mind. His vision was a world where drinking clean water can continuously available to everyone who seeks it (Brita, 2016). They have come a long way since their founding in the late 60s. Not only do they sell filters but they have progressed to the sale of faucet systems, filtered pitchers, dispensers and water bottles. Throughout the years, the company has kept the founder’s family in positions of power to ensure that their vision is fulfilled. In fact, Hankammer’s son Markus Hankammer is the company’s managing director (Brita, 2016). For the past 50 years, the business has created a brand for

The year 2007 seemed to be the beginning of unveiling the mask of bottled water. That year Pepsi which has the number-one selling bottled water in the U.S. announced that it would be changing the label on its bottles of Aquafina to indicate that the water was in fact filtered tap water. Coca-Cola announced that its Dasani water came from a public water