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Merlin Entertainment Industry Analysis

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Merlin Entertainments Group, entered the industry with multiple LEGOLAND locations twelve years ago (Hinks, 2014; Diosi and Rose, 2014). The firm is in charge of 117 locations, consisting mostly of Legoland Discovery Centers, Madame Tussauds galleries, and Sea Life marine exhibits, with most of their selections being in the firm’s home country the United Kingdom, as well as a sizable presence in Australia, Germany, and the United States (Merlin Entertainments PLC, 2017, p. 4-11). From these, the firm offers large locations like the British Chessington World of Adventures Resort, where patrons are entertained by aquatic and land animals, as well as mechanical coasters. The firm also offers smaller locations like the Madame Tussauds galleries,…show more content…
There are six Disney sites which all incorporate characters produced by Walt Disney Studios: Shanghai Disney Resort, Disneyland Paris, Hong Kong Disneyland, Tokyo Disney Resort, Walt Disney World Resort, and Disneyland Resort. In addition to these sites, the firm is also in charge of Adventures by Disney, Aulani (a health centered getaway), Disney Vacation Club, and Disney Cruise Line (Holcomb, et al., 2010; “Destinations Around”). Among all of Disney’s sites, however, Magic Kingdom at Walt Disney World (which also contains the Hollywood Studios, Epcot, and Animal Kingdom sites) reigns supreme as it has the highest patronage (Hetter, 2017; “TEA/AECOM 2016,” 2017, 10-11, 30-31; Dillinger, 2017; “Walt Disney”). Magic Kingdom has several pleasant options for patrons, such as posing next to Donald Duck for pictures, eating food shaped like Minnie Mouse, watching productions near Cinderella Castle, and going on mechanical components like Splash Mountain (“Magic Kingdom”). Disney’s amusement locations have been extraordinary, attaining 140.4M patrons and $16.9B before accounting for functioning fees, or $3.3B after fees (Figure C; “The Walt,” 2017,
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