Below is a free essay on "Nutrobalance Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. NutroBalance Case Study Project Advance Program Management PM587 June 03, 2012 NutroBalance Case Study Project Section 1 |NutroBalance| Memo To: Mr. Gerard From: Cornelius L. Davis CC: Professor William Shackelford Date: 1/1/2010 RE: Section 1, Memo – PM587 Case Study In response to your email concerning the NutroBalance project I have established the data you requested as follows. The start date will be Monday, February 22, 2010 and is scheduled to be completed on Tuesday, August 3, 2010 (Completion within 117 days). The critical tasks consist of WBS ID 1, 3, 5, 9, 11, and 13. See …show more content…
A couple of years ago it introduced Ultra, a weight loss supplement geared primarily towards men who lift weights and do cardiovascular exercises. The Ultra pills have been a big success. Part of NutroBalance’s strategic goals is to build off of that success by formulating the Ultra pills to target other segments of the work-out population. NutroBalance’s board of directors has decided to invest in a pill called UltraMAX geared toward women who also lift weights and do cardiovascular exercises. Since the core of the product has already been produced, the project to introduce UltraMAX to the work-out world really boils down to seeing if UltraMAX produces as good of results in women as Ultra does in men. You have been chosen to be the project manager of this weight-loss drug study. The board of directors has fast-tracked this project and have given you 140 days to identify your target consumers, have them test the product, and then analyze and report on the results. Your project (i.e., Task #1) will commence on February 22, 2010. You have been given a team of four individuals: • Sarah, an analyst who is new to NutroBalance but who can help you recruit and screen test subjects • Robert, a senior level analyst who has conducted drug studies for NutroBalance before • Tony, an IT programmer • Lisa, a statistician who is highly competent at analyzing and interpreting results.
Based on a 24 Hour Recall of my diet, results using NutriCalc Plus report that my food intake lacked a healthy balance of all food groups. My Grain intake reached only 60% of the My Plate daily recommendations. My Vegetable intake was a mere 50% of the recommended servings. Additionally, I consumed 84% of the daily recommendations for the Dairy Group. Nonetheless, I did exceed the recommendations for the Fruit Group and Protein Group with intakes of 155% and 107%, respectively.
Nutrisystem comes with 4 meal plans, Men’s, Women’s, Diabetic, and Vegetarian. Each of these plans also has 3 selection plans to choose from, Basic, Choice, and Select which determine what food selections you have privilege to and also determine the cost you will pay. Those will be discussed in detail in a later section. Nutrisystem offers 163 different food choices including protein shakes. A breakdown of the fiber, protein, and sodium shows an average of 3.75g of fiber, 10g of protein, and 332.5mg of sodium for a Nutrisystem breakfast, lunch, and dinner combined. When each member signs up for the
A. Read the following case study. B. Locate and read the following article: United States Department of Health and Human Services and United States Department of Agriculture. 2005. Dietary Guidelines for Americans 2005. http://www.cnpp.usda.gov/Publications/DietaryGuidelines/2005/2005DGPolicyDocument.pdf C. Complete the Pre-Case Study assignment individually and submit two weeks prior to
In 2008, a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies.
In this assignment I will be choosing and describing a service user for my case study and I’m going to explain how some factors such as medical disorders, life style and many more may have influenced their dietary intake. Due to the data protection I will not be using their real name.
Looking back at the nutritional food plan for the week for my individual which I previously done in my P3, I will be looking back at the kind of food and exercise the individual was doing in that week. This will then link into my D2- as in my previous P5 for this unit I had to create my own healthier diet plan for my individual and I will be evaluating how my plan may help the individual’s health.
This can be extremely useful for people wanting to make lifestyle changes regarding nutrition and fitness, especially those aiming to lose weight and become healthier overall.
Although this assessment tool cannot replace sound medical advice from the client’s primary care provider (PCP), this tool can provide valuable information that can be shared with the PCP that can be used to create a template for a healthier lifestyle.
A. Read the following case study. B. Locate and read the following article: United States Department of Health and Human Services and United States Department of Agriculture. 2005. Dietary Guidelines for Americans 2005. http://www.cnpp.usda.gov/Publications/DietaryGuidelines/2005/2005DGPolicyDocument.pdf C. Complete the Pre-Case Study assignment individually and submit two weeks prior to
The Business Strategy and Policy course relies on conceptual and analytical skills to examine the challenges of firms. We apply and integrate analytical techniques from accounting, finance, management, marketing, economics, and related business disciplines. Two capabilities are of particular importance: (1) the ability to critically evaluate the profit potential of industries or environments and deal with the threats and opportunities presented by each; and (2) an
We are working to fix the CID 5819 and also we will change the CID 5788 & 5819 to the original names.
With a growing environment for a healthier lifestyle, nutritional products have become big business. Advocare is a 20 years old billion dollar direct marketing company in the health and nutrition industry (Advocare, 2017). Known for the 24 Day Challenge and Spark, it continues to remain at the top of the direct marketing and multi-level marketing health industry. The usual difference is the structure (i.e. titles) and earning schedule that comes from retail sales, bonuses and recruitment-based earnings. Three of the major competitors in this industry are Isagenix, Beachbody, and It Works! While all three have the similar intentions, programs for weight loss and goals for their customers, their strategies differ in doing so. A few caveats to this essay: 1) I do not know details of most of the other company’s products, 2) I do not intend to “bash” competitors or endorse any one, 3) Most of the information on these companies will come from their websites, and 4) With variations in product offerings, the companies listed are not for everyone.
Barbara Printup, Senior Director of Marketing for CSP, is in charge of managing the upcoming launch for Metabical. After an analysis of a 2007 survey of overweight individuals, it concluded that 70 percent of respondents are not satisfied with their current weight, 35 percent are actively trying to lose weight, and 15 percent are comfortable using prescription drugs to help reach their weight-loss goals. Out of these respondents, 12 percent said they would immediately make an appointment with their health care provider and request a prescription. The ideal Metabical consumer was determined by Printup and found to be overweight college-educated females ages 35 to 65.
Obesity is one of the most common problems faced by people today. Since thirty-four million Americans are estimated to be obese, one out of every three Americans must live with this disorder. Obesity is defined as a body weight consisting of 20% or more above the standard ideal weight (http://www-med.stanford.edu/school/DGIM/Teaching/Modules/obesity.html#RTFToC12). In order to reduce obesity, most invest in diet and exercise programs. Recently, liquid diets have been positively modified, thus rising in popularity since their fall out during the late 1970’s. Out of the twenty million dieters, about one billion dollars will be spent this year on either medically sponsored liquid diets or over-the-counter liquid diet
Knowledgeable about the importance of nutrition and exercise. Ready to make a change. Focussed on goal reclaiming former weight. Motivated and willing to alter current behaviour.