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Mgmt 587 Case Study

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Below is a free essay on "Nutrobalance Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. NutroBalance Case Study Project Advance Program Management PM587 June 03, 2012 NutroBalance Case Study Project Section 1 |NutroBalance| Memo To: Mr. Gerard From: Cornelius L. Davis CC: Professor William Shackelford Date: 1/1/2010 RE: Section 1, Memo – PM587 Case Study In response to your email concerning the NutroBalance project I have established the data you requested as follows. The start date will be Monday, February 22, 2010 and is scheduled to be completed on Tuesday, August 3, 2010 (Completion within 117 days). The critical tasks consist of WBS ID 1, 3, 5, 9, 11, and 13. See …show more content…

A couple of years ago it introduced Ultra, a weight loss supplement geared primarily towards men who lift weights and do cardiovascular exercises. The Ultra pills have been a big success. Part of NutroBalance’s strategic goals is to build off of that success by formulating the Ultra pills to target other segments of the work-out population. NutroBalance’s board of directors has decided to invest in a pill called UltraMAX geared toward women who also lift weights and do cardiovascular exercises. Since the core of the product has already been produced, the project to introduce UltraMAX to the work-out world really boils down to seeing if UltraMAX produces as good of results in women as Ultra does in men. You have been chosen to be the project manager of this weight-loss drug study. The board of directors has fast-tracked this project and have given you 140 days to identify your target consumers, have them test the product, and then analyze and report on the results. Your project (i.e., Task #1) will commence on February 22, 2010. You have been given a team of four individuals: • Sarah, an analyst who is new to NutroBalance but who can help you recruit and screen test subjects • Robert, a senior level analyst who has conducted drug studies for NutroBalance before • Tony, an IT programmer • Lisa, a statistician who is highly competent at analyzing and interpreting results.

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