Midterm Exam Doc

1447 Words Aug 30th, 2015 6 Pages
(TCO A) Which of the following is most clearly an example of process innovation? (Points : 4) | a pizza chain is able to develop a method of baking pizza that enables pizzas to be baked in 10 minutes rather than the standard 20 minutes during the late 1980s a potato chip company introduces a line of its potato chips with a new type of seasoning. a major motion picture studio releases a new 3D movie. a tire manufacturer develops a tire that re-inflates itself instantly when it is punctured | |

Question 2. 2. (TCO A) Which of the following is true about technology trajectories? (Points : 4) | a technology is always replaced by a new technology after its trajectory has flattened (i.e., it has reached its performance limits)
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(Points : 4) | the fruits. the trunk of the tree. the branches. the roots. |

Question 6. 6. (TCO D) Using the real options approach, if the cost of future investments to capitalize on the R&D program is less than the returns from this investment, then __________. (Points : 4) | the program should be abandoned the program should be pursued further calculations should be made the exercise price should be determined |

Essays Questions:
(TCO A) Explain the reasons why more efficient keyboards were not able to replace the QWERTY keyboard and what principle this illustrates for other products. (Points : 30)
The first reason is that people are more familiar with the QWERTY keyboard and don’t have the time or the money to learn the new efficient ones. When qwerty came out it comes standard with every Pc of laptop so that it be easier for consumers familiarized themselves with it.

(TCO A) Lately, computer users have been using USB jump drives to copy and store files. These are also called thumb drives, pen drives, and other names. These are small drives you can attach to a key chain and plug into any USB port and have the utility of a hard drive. The size of their memory varies from 16 kilobytes to several gigabytes. Assume you are the CEO of the Ajax Thumb Drive Company. How might you use the s-curve model to predict when to switch to a new technology? What would be the

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