MKT 421 FINAL EXAM 2016 NEW VERSION
A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
The product life cycle refers to __________.
a concept that describes the stages a new product goes through from product concept to commercialization
the average life span of a product
a concept that describes the stages a product goes through in the marketplace—early growth,…show more content… the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers.
the process of identifying target market segments for a product or service.
Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to:
segment an organizational market.
forecast sales to a consumer market.
While pricing objectives frequently reflect corporate goals, pricing constraints often relate to:
conditions existing in the marketplace.
an organization’s code of ethics.
the financial realities within the organization itself.
In personal branding, the “price” component of the marketing mix refers to:
The number of hours you spend job searching
The annual cost of maintaining online profiles (such as LinkedIn)
The expense associated with job-hunting
The salary range and job benefits you hope to receive
At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of