Mobile Commerce: Beyond E-Commerce

7658 Words Aug 4th, 2010 31 Pages
Mobile Commerce: Beyond E-Commerce

Abstract
The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology.
Introduction
It is increasingly becoming an understatement to say that the Internet and related technologies are changing the ways we live. Clearly, these technologies will affect
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These percentages are expected to continue to grow as new models of phones, such as Google’s Android, proliferate into the market. US Revenues from m-commerce in 2009 were $1.2 billion up from $396 million in 2008(Maher, 2010), and as consumers become more comfortable with making purchases with these smartphones, business generated through m-commerce is expected to continue to triple within the next few years(Power,2009). To capture some of this revenue, most wireless mobile providers now offer phones with marketplaces that deliver ringtones, music and customer applications, and major business firms such as Ebay, Macy’s, Scottstrade, and Bank of America have custom applications. These factors make m-commerce a new and important form of business technology that firms need to strategically consider.

M-Commerce: Understanding the fundamentals
What is m-commerce?
In the past, business typically mass-produced goods and services, selling them through store, catalogue and phone. In the 90’s, the Internet produced a paradigm shift to these marketing strategies; forcing business to reevaluate its own business models and how it communicates its product and services to customers. This diffusion of commerce through the Internet was coined e-commerce, and it unleashed a revolution in buying power. Today, with the rapid proliferation of the mobile phone market, mobile telephony offers the potential platform for unprecedented penetration of the Internet and services

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