Mobile Commerce: Beyond E-Commerce

Analysing the competitive advantage of M-Commerce it is observed that M-Commerce enables simpler, faster and efficient business transactions. For developing country like India, M-Commerce offer considerable opportunity for growth.

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

The external analysis reveals that Target Corporation must address the threat of a growing online and mobile commerce (e/m-commerce) market. Shoppers’ behavior and the accompanying technology are evolving. Sociocultural and

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.

Time starved consumers have the ability to create a new kind of communication touch point in various organizations(Eastwood, 2010). Fewer shoppers currently take time strolling through stores looking for the goods that they need. In other words, mobile technologies have provided the necessary platform for consumers to make purchases without physically gong to the shops. This saves them enough time for doing other activities. Parents find it easier shopping while taking their kids to vacations or their pets to cleaners. Mobile devices aid in delivering various expansive applications thathave the ability to help consumers in locating restaurants or stores and ensure provision of price comparisons and the peer

With today’s smart phones consumers are making purchases online with their phones. An example is someone bought a 1966 Corvette for $75,000 using their smart phone. The availability for people to research the costs of goods and compare them to in-store prices has evolved beyond anybody’s expectations. Even when someone is boasting of a good deal, it only takes a buyer seconds to look up comparable items and prices on their phone. E-commerce is not just e-commerce anymore, it is just plain commerce. By connecting anything and anyone in an instant Ebay has transformed business and quality of life. A person who lives in the backwoods of Wyoming can still purchase high end item and have them the same week. It may take the nearest town’s store months to purchase and sell similar items on their shelves. I know that Ebay has changed the way our household is run. We rely on Ebay to makes ends meet by shaving dollars off goods and clothes we buy on a day to day basis.

Mobile commerce is described to be the buying and selling of goods and services through a mobile device or other handheld wireless device. Mobile commerce is rapidly growing daily. The fact that it is growing brings up many issues for Mobile Commerce. Before I begin the actual detailed information I would like to discuss some history on mobile commerce. M-commerce was reportedly born in 1997 when the first two mobile phone-enabled Coke vending machines accepted information for payment via mobile text messages (Lee,2015). Mobile commerce has no age limit, ranging from elder people to teenagers. It is more simply defined as any direct or indirect transaction through any handheld device. One of the major M-Commerce sites in the world is Amazon. Amazon is the perfect site for any of your needs. They have great customer service as well as the usability of the site is awesome.

Given such developments, a research in this regard which is able to quantify the extent of impact of mobile commerce on the grocery and general merchandise retailers would provide insights into the trend of change as well as assist the users of this research in deciding the future course of action to remain competitive in this new world.

As defined by market analysts, mobile commerce is the natural extension of e-commerce that allows consumers to make business via a wireless mode anytime, anywhere and always –on. It uses digital cellular phones, PDAs, pagers, notebooks and even cars can already be online wirelessly, all this developing another channel of the value-added chain. It is the innovation to meet the evolving customer needs of wanting to escape the personal interaction eyeball-to-eyeball pressure of

In the fast changing and increasingly connected world, information technologies play an important role in everyday life as well as in business operations. Innovations and technological advancements provide mechanism for goods or services providers and consumers to connect and transact their purchases in quick, easy, and efficient manner anywhere in the world. Companies, such as Alibaba and Amazon, rely on the technological innovations and advancements to build their business models and capitalize on them (Burinskiene, 2013).

Business users are particularly intrigued with the prospect of having mobile serve as another revenue-generating channel. A survey undertaken by Opinion Matters, sponsored by OutSystems, shows that more than 200 UK and US respondents were asked about the primary goal of their new mobile app initiatives, and 64% said their main aim was to generate revenue. (digitalmarketingmagazine.co.uk)

Many small business companies are faced with the decision on whether or not to build a mobile application for their company. Mobile applications can provide their prospective customers, the ability to scan barcodes, be able to view the details of products, and purchase those products thought the mobile application. There are a many factors that need to be considered before you make this decision. In this essay, a business case of this will be presented and a recommendation will be made on the way forward for the company.

Mobile commerce or m commerce is a solution to make things nice and simpler. More as a ubiquitous computing, business and services, be it making payments, transfer money, shopping, can be easily accessed anywhere, anytime. Business done via wireless or portable devices can be called m commerce. Our mobile phones, smart phones or personal digital assistants acts as a wallet not just for pocket money, but as credit card, coupons and anything to make our finances extremely mobile.

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.