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Essay on Modern Business Environment: Total Quality Management

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Total Quality Management (TQM) is an important aspect in the modern business environment because it is a management approach that seeks to promote the long-term success of an organization through customer satisfaction. Generally, this concept entails the attitude, culture, and organization of a business or firm that seeks to satisfy customers’ needs by providing high-quality products and/or services. In essence, total quality management requires that the organizational culture to focus on quality in every aspect of the firm’s operations. This process includes focusing on doing things in the right way the first time in order to lessen waste and defects across all operations. Microsoft UK is an example of a company that applies total …show more content…

This rise, growth, and development of the information age have been characterized with the emergence of social networking sites or social media that have transformed information and communication. In addition, these developments have resulted in the surfacing of several companies in information technology industry such as Microsoft.
As previously mentioned, Microsoft one of the giants in the information technology industry with a huge customer base around the globe. The size of the firm’s customer base can be seen in the fact that nearly every computer use on the planet uses Microsoft’s products. Generally, Microsoft manufactures software products for computing devices including the renowned Windows operating systems and the Office Suite that includes Word and Excel programs. Given the size of its customer base, the company also has a huge workforce since it employs more than 75,000 workers in more than 102 countries around the world. By 2007, Microsoft Company had global revenue of $51.12 billion, which has made it a major company in this industry. One of the major important aspects in promoting Microsoft’s growth and development is effective management of customer relations and customer experiences. The company has constantly recognized the need to develop and maintain good customer relations because of the role customers play in the achievement of its business

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