Mtv Networks: Case Study Essay

What do you think of when you think of music during the 1980s? Do you picture the stereotypical neon colors or leg warmers mixing with loud electronic or pop music, or do you see more? Music had more of an impact than one individual would think. Along with the famous singers and bands that rose to fame, fashion styles, trends, dance moves, and new products all come with the 80s. The 1980s has forever altered how America as a whole views music because of Music Television, musical icons who rose to fame, and the trends, styles, and products that had been born.

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

It is inevitable if firms increase their global operations because every country has something different to offer, something new, and without the current innovation being promoted to the market, the company will start to lose its edge on

The advancement and development in delivery of media content has also affected the audience’s behavior in certain manner. In distant past, families use to gather around the only television screen in home and enjoy the prime time programs aired by these limited broadcasters. “Millions of households already have cancelled pay-TV subscriptions - up to 10 million U.S. households are currently broadband-only. And about 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018.” Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.

While the music industry is blaming the decline of music sales on people who download free music- the real blame should be placed on MTV and BET. Yes! MTV and BET have ruined the music business. These two "music" television networks were created as a way for consumers to enhance their music experience. Now, if your turn the channel to MTV or BET, I guarantee you won't see any music videos. As a matter of fact, you probably won't see anything related to music either. Today, reality television, sitcoms, movies, and dramas rule these networks. The days of Total Request Live (MTV), Yo! MTV Raps, Club MTV, 106 & Park (BET), Rap City (BET), and Video Soul (BET), are long gone.

Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.

MTV provides the artists a place to visually promote their music and publicity. Therefore, it links the music industry closer to the entertainment business. At the time, when there was some limit to non-direct fan marketing platforms back at the 1980s, musicians used to rely on radio, promotions and record shops, and that is, briefly speaking, to gain exposure. MTV is a channel that provided not only audio but video experiences to their audience which lead to a much broader audience and to a chance for the artists of better expressing their music and building brand awareness. These eventually lead more artists to pay more attention on their style of appearance, and some of them even triggered trends in the fashion industry. As the song names and band names appearing at the start and the end of the music video, it visually

Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large

By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn’t evolved in last 10 years and cable is becoming increasingly more expensive annually. Nevertheless, several individuals are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost-effective, more accessible, interactive, and uses an advanced algorithm to learn about the viewer, and they don’t have any commercials.

MTV responded to the demands of their market which has helped them advance and be in the position they are in today. Today, MTV posts networks in over 30 languages in over 130 countries which points out its successfulness in catering for their audience. MTV has succeeded in becoming an undeniable influence, not only in their music but in popular culture as well. (MTV, 2013).

What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture.

The next set of forces is the threat of new entrants and possible substitutes that the TV service providers industry faces. Possible new entrants into the industry are Verizon, AT&T, Sprint, Apple, and Amazon. All of these entries could pose a strong threat to the industry. They have similar technologies and have the

Globalization offers industries many ways to increase their profits. Since businesses and corporations have access to a wider range of potential clients, they have a chance to increase profits. Global competition also

Globalization is the increasing interdependence and connectedness of the world, its businesses and it markets, as well as flow of goods, ideas, technology, people etc. This phenomenon has increased vastly over the years due to technological advances, telecommunications and internet. As the world becomes a global economy, countries have the opportunity to advance more but with the catch that there is also increased competition. Thus as it becomes more common and powerful a feature, it also has some resistance as well. (InvestorWords, n.d.)

Competition, typically the most powerful external force, is increased by the advent of globalization. The number of companies and the number of countries where these companies operate and the way governments are dealing with the impacts of globalization is accelerating. The interaction of changes in government policy and business innovation has actually made globalization even faster. If a company does not become a global, it would simply be shut out of new markets. The reasons for the turmoil are numerous: a sputtering economy, increased global competition, the implementation of new technologies that displace jobs, the deregulation of certain industries, and the general