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Multi Channel Approach For Distribution And Placement Essay

Decent Essays
4.4 Placement No Trace will implement a multi-channel approach to distribution and placement. This is the most comprehensive way to for our product to have the most contact with potential customers. Direct ● Independent Online Retailer 16.7% of those surveyed by No Trace’s team would purchase No Trace on an independent retail website. According to Market Tree 's “Consumer Commerce Growing & Buying Survey”, 27% of US Shoppers have purchased cosmetics digitally (eMarketer, 2016), and we would like to exploit that opportunity. Indirect ● Brick and Mortar Retailers-Beauty, Cosmetic, and Fragrance Stores 25% of those surveyed would purchase No Trace at a retailer. As No Trace is an upper-middle priced lipstick, it would be placed at specialty beauty stores, Sephora and Ulta, and mass retail stores like Target, CVS, and Walgreens. At Sephora and Ulta, No Trace would be placed next to brands owned by Estee Lauder. The packaging would be comparable, but the features provided would be distinct. At Target, CVS, and Walgreens, No Trace would be a premium cosmetic. ● Monthly Subscription Services Makeup subscription services are a growing trend within the cosmetic and beauty industry. There are over 300 different subscription services (Safdar, 2016). Two of the largest and most profitable are Ipsy and Birchbox. Ipsy has over 1.5 million subscribers, while Birchbox has over 1 million (Safdar, 2016). While both provide different benefits, they help push new products and brands
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