Essay On Nestle Corporate Social Responsibility

Nestle was involved in the unethical marketing practices, endangering consumer health to promote its infant formula in developing nation. Nestle often used deception and doublespeak to justify its unethical business practices. Many NGOs and groups spread the word about Nestlé’s unethical practices making people to boycott its products. Later Nestle changed its policy and stops free sampling and aggressive marketing techniques. Nestle promoted the infant formula over breast milk which caused the illness and death of many infants in the developing countries. There are many reasons that contribute to it:

Nestle founded in 1866 by Henri Nestle is a Swiss company . Henri used his name, which means ‘little nest’, in both the company name and the logotype. Since it began over 130 years ago, the nest which symbolizes security, family and nourishment, still plays a central role in Nestle’s profile. Henri Nestle who was a life saving chemist also an innovative marketer. He used his scientific knowledge to develop products that met consumer wants and needs. He developed a baby formula that saved a child’s life. His product become a success, and it created a demand throughout Europe. Since then, Nestle have expanded around the world and developed a range of products that come out to suit every taste, need and cultural preference.

In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many

Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.

Corporate Social Responsibility is a philosophy that relates to a business being a part of the society, so acts in a way that not only advances its own firm but also serves the society as well. Good ethics is the cornerstone of sustainable development. In the long run, unethical behavior may harm customers and the society as a whole. Furthermore, it damages a company’s image, efficiency and effectiveness in operations. In some extreme cases, it may jeopardize the company’s survival. As a matter of fact, the behavior of a firm will be judged by the groups of the society. Their judgments and responses will have an impact on the performance of the

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Companies in packaging and meat industry like Hormel Foods are in needs of great amounts of water. Therefore, they are exposed to intensive “regulatory, reputational, and financial risk” related to water usage and water pollution resulting directly or indirectly from their daily operations. These are both important issues that Hormel Foods are doing their best to address.

Nestle is one the renown multinational company. the company has its operation in all major countries of the word. In this pursuit Unilever being a parent country, redefine its products has further categorize the brands. Nestle is one the premium brand which include various products offered to different market segments. Being an emerging economy of the world, India has become first choice for all big corporations. Over last few years Nestle is successful in exploiting Indian market by devising its marketing research plan. The political, economic, social and cultural factors in India are supportive enough, providing a conducive environment for company to grow. Though there are some backward element that prevail in the Indian society but rapid

The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups. Normally the CSR don’t provide an immediate financial benefit to the company but instead promote positive social and environmental change (Corporate Social Responsibility, n.d.). Nestle is one of the company that leading nutrition, health and wellness. So, Nestle always participated in the CSR activities to enhance the quality of the life and try to create the maximum value for the communities. Nestlé’s CRS activities focus on three main area, there are nutrition, rural development, water and sanitation. Recently, mostly the people always ignore the issue of the nutrition and cease the problem of malnutrition. So, when the Nestle is launching the activities that relate to nutrition, it will increase the awareness of communities. The health problem of communities also will be reduce. Besides that, the rural development activities that carry out by Nestle bring a great benefit to their company and society. Rural development will help Nestle to exploitation and utilization the resource environment. At the same time, supporting to the exploitation sustainable resource will decrease the problem insufficient resource of environment. Lastly is the water and sanitation part. The Nestle Company in Indian is among the world’s most water stressed regions. Therefore, Nestle launched the program that focus on helping famers to reduce water usage in agriculture and increase the awareness on water conservation. Moreover, the program like water awareness for students also hold by Nestles. Through all the CRS activities that launched by Nestle, it bring the huge benefits to

Nestlé is a multinational company with headquarters in Vevey, Switzerland. This company was founded by Henri Nestlé in 1886. Nowadays, Nestlé is not only the largest food and beverage company in the world by offering more than 8,500 brands and 10,000 products, but also has grown to the global leader in nutrition, health and wellness company. It employed more than 283,000 people in more than 456 factories or operations spread over 80 countries around the world.

Economic -Nestlé is leading company in the food industry, they share their knowledge and expertise with local small and medium companies. It helps entrepreneurs to contend in the new free trade environment which will ultimately benefit the business and the economy by making the market grow. Other than that, Nestlé also collaborates with local government to give technical assistance to farmers in planting and gathering crops. The farmers will get higher income and Nestlé will get the chance to buy good and fresh raw materials to create their products. So the company would no longer need to import raw materials where as the can buy them at a very cheap price from the locals. (Kumar et al, 2013,

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.