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New Belgium: Strengths, Weaknesses And Strategies

Decent Essays

A companies’ competitive advantage can be identified by understanding the company strengths and matching them with opportunities (Ferrell & Hartline, 2014). The key strengths that serve the customer’s needs better than its competitors the company its competitive advantage. A way a company can determine its strengths is by performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. New Belgium branding strategy that is based on custom intimacy and is the most important competitive advantage. New Belgium unique qualities come from their mission statement and core values and beliefs. The company focus on its impact to profits, customers, and the global market instead of just looking at the bottom line. New Belgium customers

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