Online Marketing : Internet And The World Wide Web Essay

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

In order to describe the most influential internet activities it would be correct to describe internet advertisement. There are a lot of ads we observe each day: streets, billboards, shopping malls, TV and etc. Internet space is overcrowded with any kind of ads. The main important aspect of internet space is that internet is “the best friend” of contemporary people and it’s important to mention that customer is able to access the good immediately and buy it. Internet space gives much more information on personality of customer and provides the most seductive offer within whole database. (Kim, L.,2010, Sept. 15)

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

The purchase stage is when the customer actually makes up his mind and purchases the product after information has been searched and several alternatives evaluated (Solomon et al 2010).

This is a marketing strategy that is used to convey messages to targeted audience via email. The process involves sending advertisements, donations, solicitations and business requests via email. The main purpose of using email marketing is to build brand awareness or loyalty. You can use specialized email marketing software’s to understand and appreciate your audience or to plan your next move. The strategy can be executed directly or using a transactional

The internet has made everything simple especially in business. The world has changed to become a global village where all people can access. They do that to check on what is new in the market or the current trends. Marketers and advertisers have seen an opportunity in the fact that people are always on the internet. They market their products on the internet by posting them on different websites for people to be able to see them. That type of advertising that takes place on the internet is referred to as online marketing or online advertising or internet advertising. It included email marketing, social media marketing, display advertising, search engine marketing (SEM), and mobile advertising. This type of marketing involves a publisher who posts the advertisement, with the permission of the owner of the website to post an advert for the viewers of the website to see. It occurs at a certain fee. Marketers have mastered the most commonly used websites, like the social media websites where they post their advertisement for the millions of people in social media to see them. They usually appear in the screen making it inevitable for a person to view it (Webb, 2007).

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

There are various stages a buyer goes through while buying commodities and so discussing each process is important. This process represents a number of stages and these stages are undergone by that the purchaser before actually making the final purchase decision. The consumer buyer decision process is similar to the business/organisational buyer decision process . The integral part being that the purchase is generally of value in monetary terms .It is understood that the consumer/business will take time To judge their options.

In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.

Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, & Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, Healy, & Wickramasekera, 2016).

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E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising.

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The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.