E Marketing vs Traditional Marketing in the Middle East

name, class, teachers name, version, due date, Assignment number), page numbers, table of content, introduction, conclusion.

E-commerce abbreviation stands for Electronic Commerce. In E-commerce we do business online that is on internet. It is part of the IT (information technology) revolution and now days used widely in the world trade and in Indian economy. E-commerce showing tremendous business growth in our country, due to increasing number of internet users in India. In this paper I attempt to highlight the various essential factors required for growth of E-commerce and various challenges E-commerce facing in India.

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

This study will objectively show all variables involved in the growth of e-commerce including the growth of the internet and try to prove whether the two are related.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for e-Commerce to expand worldwide. E-Commerce is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of e-Commerce and also adoption and cultural resistance and evolution for global consumers.

Internet retailing has received substantial attention in many countries. There has been an increasing relevance for adoption of Internet retailing in the world and for developing countries as well. This study aims to examine about e-commerce (EC) adoption and development and particularly Internet retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of Indonesia’s Internet retailing are discussed in this paper. Furthermore, the findings will examine whether Internet retailing in Indonesia is growing and developing in a fast pace, like in other Asian Countries.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

ACKNOWLEDGEMENT Foremost, we would like to express our sincere thank to our E-Marketing lecturer, Ms. Izzal Asnira Bte Zolkepli for her patiently guidance, advise, immense knowledge and most important her mentorship during this semester in the area of electronic marketing. Her assistance and guidance helped us all the time of the research and writing of this assignment. We couldn’t have imagined having a better lecturer for this course. Sincere thanks to all of our course mates for the constructive comments and discussion we had during the lectures. Thanks for their constructive comments which added more ideas into this assignment, also thanks for their friendship and moral support. Our deepest appreciation also goes to those who indirectly contributed to the success of this written report. Our acknowledgement also goes to the Faculty of Business and Accountancy, University of Malaya where provided us conducive environment which facilitated our learning. Last but not least, we would like to thank to our family members for supporting us spiritually and in everywhere they could throughout our life.

Online retailing is a new introduction in the world of shopping. It has been well received all over the world, but in Middle East the reception has been quite slow in the