E Marketing vs Traditional Marketing in the Middle East

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Introduction The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing. E-marketing has grown rapidly in the past decade, many companies have This paper will discuss the growth of e-marketing in the Middle East in contrast to traditional marketing. E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising. This paper reviews the influences of e-marketing in the Middle East and its implications. To discuss the growth of the e-marketing in the Middle East, first the total growth of the advertising and marketing will be reviewed. Middle East Marketing Spending Trends Despite the fact that 2008 was a recession year, and most companies reduced their spending dramatically, marketing spending in Middle East was only slightly affected. Chart 1 shows total marketing spending in

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