Table of Contents
EXECUTIVE SUMMARY 3
MISSION STATEMENT 4
DESCRIPTION OF BUSINESS 5
ADVANTAGES AND STRENGTHS 6
CRITICAL RISKS AND PROBLEMS 7
MARKETING 7
COMPETITION 9
OPERATIONS 10
MANAGEMENT 15
FINANCIAL 19
REFERENCES 20
CASE STUDY 2 21
EXECUTIVE SUMMARY
This business plan is developed for opening a new patisserie and cafe in Melbourne CBD for its successful opening, growth and market share of its target audience. This rich and diverse business plan is anticipated to reach out to pastry target market, which are seeking superior product at an affordable price within the business community and general shoppers. The interest by consumers in the coffee house industry is sweeping the city. Puffers are positioned to bring this to the
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Clientele - create a base clientele of persons who live and work in the area. These persons will like a relaxed atmosphere where they can "hang out".
Employees - Competent employees (at least 51% from low-income neighborhoods) who are committed and loyal
DESCRIPTION OF BUSINESS
Puffers will be a coffee house/restaurant located in the Bundoora Square Plaza. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. The choices of coffee will range from espresso to latte, from regular flavor to raspberry-mocha. The teas will range from English to flavored varieties. Juice, soda, and non-alcoholic beverages also will be available. The breakfast menu will feature croissants, muffins, bagels, donuts, French pastries, fruit filled crepes, etc. Except for the crepes, the baked goods will be purchased from The Works. Lunch and dinner will feature sandwiches, salads and seven different soups. In hot weather, a variety of cold soups will be offered. In addition, Coffee Circus will feature a vast array of appetizers. These will include artichokes (Both stuffed and served with butter); stuffed mushrooms; mini loaves of bread served with your choice of a bowl of pesto, or green chile, etc. Desserts will consist of cheesecakes (some fat-free), pastries, pies, fresh fruit and cheese. The interior design of the building will focus on projecting a relaxed
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese
Beanisimo Coffee has identified several keys which will be instrumental in the success of the company.
Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.
The business structure chosen by Bagels and Brew is a partnership agreement that will combine the education and experience of married couple Sally and Dave Brewskin. Sally Brewskin has 15 years experience working as a chef in the food services industry, and will bring her knowledge of food preparation to keep high standards in delivering consistent and quality products. Outlined in the partnership agreement, Sally will be in charge of food handling and food safety standards as well of sourcing of food stocks, she will use her connections to source the top quality coffee beans. Dave Brewskin has a degree in Business Management and has been working as a restaurant manager for the last ten years. Dave’s experience will drive the business’ customer
Many successful businesses stem from one simple good idea. Someone with a bit more vision than average mechanise flow in the market. Mr Yip notices that existing producers are failing to provide the benefits that consumers are really looking for. This research focuses on a particularly successful business idea which resulted in the foundation of John’s Cafe, one of the largest home coffee shop companies in the around Melbourne. Large coffee shop was built on 10 Little Bourke Street Melbourne where rates were cheaper and or competitive and people could park easily. Mr Yip built his business on the philosophy ‘We do a little, you do a little, together we save money’ which meant that the customer became part of the production process. All this allowed for long production runs, which provided economies of scale and growth whilst maintaining the quality of the finished products. Instead of increasing the numbers of service personnel when the business grew, he kept the numbers the same, reasoning that employing more
Collect customer e-mail addresses, to inform them of the dates of new releases pertaining to their music of interest and of up-coming events and promotions
Our Primary Assessment of Breach and Brew’s business plan is that it has a solid core business model with some unnecessary components that need to be phased out. The coffee delivery service and gym attachment to the business are aspects of the business plan we would recommend eliminating in favor of focusing on the core business of a coffee and brew house. There are definite advantages to having a owner so familiar with the desired clients, but there could be drawbacks to targeting such a specific consumer group while ignoring the rest of the market. Because Mr. Diaz is so familiar with the type of products he wants to sell in his coffee shop, but lacks any experience in apparel design we also recommend that Breach and Brew
The TIME Dessert Café served different kinds of dessert, handmade chocolate, French bread, coffee, milk, and homemade special drinks, also we serviced some hot food such as pasta, daily soups, Fried rice and snack platter, both health and tasty food. Menu items for breakfast will range from ¥20-50(around NZ$5-12). High-Tea items will range from ¥80-200(around NZ$19-46). Daily soups and specials will be offered. See the attached menu for details. Hours of operation will be 9:30 a.m. - 9:00 p.m., Monday to Thursday, and 10:00 a.m. – till late, Friday and Sunday.
In this assignment I will discuss a business called Sim Cafe. It is located in 20 Burke Street, Melbourne, VIC 3000. The business has been operating for the past 10 years. It offers products of:
In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve
The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy,
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop
Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard, qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com).
I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.
Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.