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Table of Contents EXECUTIVE SUMMARY 3 MISSION STATEMENT 4 DESCRIPTION OF BUSINESS 5 ADVANTAGES AND STRENGTHS 6 CRITICAL RISKS AND PROBLEMS 7 MARKETING 7 COMPETITION 9 OPERATIONS 10 MANAGEMENT 15 FINANCIAL 19 REFERENCES 20 CASE STUDY 2 21 EXECUTIVE SUMMARY This business plan is developed for opening a new patisserie and cafe in Melbourne CBD for its successful opening, growth and market share of its target audience. This rich and diverse business plan is anticipated to reach out to pastry target market, which are seeking superior product at an affordable price within the business community and general shoppers. The interest by consumers in the coffee house industry is sweeping the city. Puffers are positioned to bring this to the…show more content…
Clientele - create a base clientele of persons who live and work in the area. These persons will like a relaxed atmosphere where they can "hang out". Employees - Competent employees (at least 51% from low-income neighborhoods) who are committed and loyal DESCRIPTION OF BUSINESS Puffers will be a coffee house/restaurant located in the Bundoora Square Plaza. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. The choices of coffee will range from espresso to latte, from regular flavor to raspberry-mocha. The teas will range from English to flavored varieties. Juice, soda, and non-alcoholic beverages also will be available. The breakfast menu will feature croissants, muffins, bagels, donuts, French pastries, fruit filled crepes, etc. Except for the crepes, the baked goods will be purchased from The Works. Lunch and dinner will feature sandwiches, salads and seven different soups. In hot weather, a variety of cold soups will be offered. In addition, Coffee Circus will feature a vast array of appetizers. These will include artichokes (Both stuffed and served with butter); stuffed mushrooms; mini loaves of bread served with your choice of a bowl of pesto, or green chile, etc. Desserts will consist of cheesecakes (some fat-free), pastries, pies, fresh fruit and cheese. The interior design of the building will focus on projecting a relaxed

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