2. Pamphlet/Brochure: Quest¬¬¬ions However, my project is an ad that would be on a billboard or a mural. • What types of audiences (resistant, neutral, sympathetic) will you appeal to, and/or what appeals (ethos, pathos, logos) will you use? The ad would target a sympathetic and/or neutral audience that can be reasoned with logic. The ad is designed to appeal to 20 to 50-year-olds, economically considered upper middle class, and college-educated. This demographic would not be opposed to relocating (means to reside and work) into the downtown area of central Phoenix if given the right incentive(s). This group of people are politically aware, eco-conscious and may drive an electric car and/or ride the light rail. They tend to be socially active, …show more content…
The images tie the old west to the new urban as a way of being socially responsible and yet still have a sense of adventure. There is a photograph of what would become the center of Phoenix from the 1880’s with a wagon stopped at the edge of the Salt River and it is contrasted with a photo of the new light rail cars for transportation. Also, the center photo is a beautiful desert scene with saguaros and mountains in the background and is actually an old 1950’s postcard photographed and also has a feeling of nostalgia to it. It elicits a response from that connection humans feel with nature as …show more content…
The building would be an old historical if possible and being renovated into a new office/retail space on the ground floor with condos/apartments on the upper levels so the building has 24-hour use and serves multiple functions which serve to conserve floor space/square footage compared to supporting sprawl which is exactly what we do not need. The audience should sense the nostalgia and adventure of the “wild west” with an appreciation for the outdoors and the desert. They should be socially responsive, eco-conscious, and like the idea of living and working in an urbanized environment as long as it is located near or integrated with nature. Ideally, the people may think the want to relocate to the area and seek more information to make that
7. What do I want my audience to think, do, feel, or believe after reading my message?
We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product
Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most
The illustration in #7.16, Trestle Work, Promontory Point, Salt Lake Valley by Andrew J.Russell is an image of a railroad track connecting two paths with men working on the site. Russell believed that the west was a great location to conduct his work because of the openness and freedom that was out there. Also to observe the natural scenery that it has to offer, which many have traveled to obtain such freedom and visual aspects of nature. As for #7.17, El Eaches or Three Brothers by Carleton E. Watkins is a description of a landscape winter forest by a lake, his purpose for this image was to capture the viewer's attention with the richness and the detail of the forest. For an individual to absorb the composition of the mountains in the picture
In this essay, I will be analysing the 2008, £15 million Hovis TV advertisement. Filmed in Liverpool with a cast of over 750 extras, director Ringan Ledwidge portrays a young boy (13 year old Brian Mackie) buying a loaf of bread in 1886, which was when the first Hovis loaf of bread was sold, and then travelling with the bread tucked under him arm, through 12 decades in British History. The concept behind the advert is to show that Hovis has been around for 122 years and is a British Institution. For this reason, the advert lasts 122 seconds; each second depicting each year. The product is shown to be just as good, hence the slogan “As good today as it’s always been”.
At the end of the text is an ellipsis. This adds to the beckoning feel
With the rise of city living, many felt a sense of loss and disconnect with nature. The public trend for more outdoor recreational activities increased during this time too. In response, the government, railroad owners as well as operators of tourist destinations hired artists and photographers to create print materials that promoted land for leisure, retreat and places for all to enjoy (Elliot, 2006; Meister, Chamberlain & Brown, 2006; Porter, 2013; Spaulding, 1995). Photos along with postcards and other materials used symbolic representations of nature to promote open spaces and places for leisure. They constructed a narrative whereby Americans traveled to national parks and wilderness areas as an escape from deep economic pursuits. Like
Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the
different types of audiences. Also, I am going to let others try to help me out
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a
up about two thirds of the A4 sized advert. The picture is of a woman
I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all
We have decided to deconstruct the advertisement as follows: 1.what tools of persusion have been useds? Need to consider language of advertisement? (modality words, mood/tone) (voice used active)
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.